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budget constraint (or budget line)
shows the possible combinations of two goods that are affordable given a consumer’s limited income
diminishing marginal utility
the common pattern that each marginal unit of a good consumed provides less of an addition to utility than the previous unit
income effect
a higher price means that, in effect, the buying power of income has been reduced, even though actual income has not changed; always happens simultaneously with a substitution effect
marginal utility
the additional utility provided by one additional unit of consumption