Branding

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Last updated 5:07 AM on 10/11/26
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5 Terms

1
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Branding

a marketing technique used to give a product or business a unique name or identity

2
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brand awareness

extent to which people recognize and remember a particular brand

3
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brand development

how a business builds and communicates the value and identity of its brand

4
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brand loyalty

customers keep coming back to one brand

5
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brand value

how much a brand is worth financially based on how much it helps a company make money