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What are the primary financial statements a new business needs to prepare, and what are the purpose of each statement?
Income statement - Show whether a business earned a profit or incurred a loss over a period of time
Balance sheet - Show’s a business financial position at a specific date. What a business owes vs. what it owns
Cash flow statement - Shows how cash moves in and out of a business and the liquidity of the business
How do the 3 financial statements interrelate?
Income → balance
Net income is transferred to the balance sheet through retained earnings/owner’s equity, either raising it or lowering it
Balance → cash flow
Cash flow uses assets, liabilities, and equity to explain cash balance changes. Determines whether the company actually made money or not
Income → cash flow
Cash flow begins with net income and adjusts for depreciation and changes in working capital, report actual cash received and paid
What is break-even point, and how do you calculate it?
Where the total revenue equal total cost, the business is neither making a profit nor incurring a loss. Determines how many sales they need before they can begin to earn a profit
BE = total fixed expenses / (revenue per unit / COGS per unit)
Why is break-even analysis important for entrepreneurs when planning their business?
Determines the minimum sales needed to cover all costs. Helps determine pricing, sales goals, costs, and funding.
What is depreciation, and how does it affect a company’s financial statement?
Depreciation - Allocating the cost of an asset over its useful life instead of recording the cost as an expense when it is purchased, the cost is spread over the years the asset is expected to be used.
Effect on income → Recorded as an expense
Effect on balance → reduces assets book value and lowers retained earnings through reduced net income
Effect on Cash flow → Added back to net income because it is a non-cash expense that does not involve an outflow of cash
How would a business decide between straight-line and accelerated depreciation?
Straight-line: Cost is spread evenly, produced predictable profits, financial statements are easier to compare, useful when the asset provides benefits evenly throughout its life
Accelerated: More in early years and less in later years, lowers taxable income initially, greater tax savings and cash flow in the short-term, better matches assets that lose value quickly or are used heavily when new
Accrual vs. cash basis accounting:
Accrual → Records income when it is earned and expenses when they are incurred. Income for work done in May is recorded in May, even if payment is received later
Cash basis → Transactions are only recorded when cash is received or paid. A client can pay in May for work done in April, but the income is recorded in May.
Is accrual or cash basis better for a startup business?
Cash basis → Because they are dealing with simple transactions and minimal inventory, it is also simpler, less time-consuming, and required minimal experience.
How do accounts receivable and payable affect a business’s working capital?
Receivable → Increase in this account means more sales on credit, which increases current assets and improves work capital if collected promptly
Payable → An increase in this account means you purchased more on credit, which increases liabilities and reduces working capital
*Working capital = current assets - current liabilities
How can a business manage its receivables to improve cash flow?
Reduce late payments
Send invoices as soon as goods or services are delivered
Collect them as soon as possible
What is the FIFO inventory valuation?
Oldest inventory items are sold first, so the COGS reflects older costs, while ending inventory reflect newer costs
Results in lower COGS and higher ending inventory values because the lowest-cost inventory is sold first, increasing gross profit, while the highest-cost inventory remains on the balance sheet
What is the LIFO inventory valuation?
Newest inventory items are sold first, so COGS reflects recent costs while ending inventory reflects older costs
Results in higher COGS and lower ending inventory values, reducing taxable income but also lowers gross profit and higher ending inventory
What is the weighted average inventory valuation?
Calculates the average cost for all inventory items
Suitable for large volumes of similar items where tracking individual costs is impractical
How does inventory valuation impact financial reporting and taxes?
Inventory valuation determines the value assigned to inventory sold and inventory still on hand
FIFO → leads to higher taxable income and higher taxes
LIFO → leads to lower taxable income and lower current tax payments
How do you calculate the cost of goods sold for a new business?
COGS = Beginning inventory + purchases - ending inventory
Beginning inventory = the value of unsold goods from previous periods
Purchases = the cost of all inventories bought during the period
Ending inventory = the value of unsold goods at the end of the period
Why is COGS an important figure in understanding profitability?
COGS shows how much it costs a company to produce or purchase the goods that were sold during a period. By comparing COGS, you can determine the gross profit
Gross profit = sales revenue - COGS
COGS is also an expense, so it directly reduces profit
Net income = revenue - expenses
Personal savings startup capital:
Advantages → Full ownership, no loan payments or interest costs
Disadvantages → Personal finance risk, may deplete emergency saving or retirement funds, limited amount of capital
Bank loans for startup capital?
Advantages → Business owners retain ownership, can provide substantial funding, build businesses credit
Disadvantages → Required payment regardless of business success, interest increases costs, may require collateral and a strong credit history
Crowdfunding for startup capital:
Raises money from many individuals through online platforms
Advantages → Access to a broad audience can validate market demand, generate publicity and customer interest
Disadvantages → Success is not guaranteed, requires significant marketing effort, platform fees may apply
Venture capital for startup capital:
Professional investment firms provide funding in exchange for ownership shares
Advantages → Significant funding, access to professional guidance and network, can support rapid growth
Disadvantages → Loss of ownership and control, high expectations for growth and profitability, competitive and difficult to obtain
What are the most important financial ratios that an entrepreneur should use to assess the financial health of their business?
Liquidity ratios → ensures you can pay bills without distress
Profitability ratios → Reveals if you are generating sustainable earnings
Efficiency ratios → Highlight operational strengths and weaknesses
Leverage ratios → Gauges financial risk and stability
Market ratios → Reflects investor confidence and valuation
How would you calculate and interpret current ratios?
Current ratio = Current assets / current liabilities
>1.0 → The company can cover short-term obligations
<1.0 → Liabilities exceed the current assets
About 2 → Strong liquidity and buffer for unexpected expenses
How do you calculate and interpret the quick ratio?
Quick ratio = current assets - inventory - prepaid expenses / current liabilities
Quick ratio = cash + accounts relievable + short-term investments / current liabilities
Higher ratio = stronger ability to meet immediate obligations without selling inventory
A large gap between current and quick ratios often indicates heavy reliance on inventory or prepaid assets
What is equity financing?
Raising money by selling ownership shares in the business to investors
Advantages → No loan payments or interest charges, investors can provide expertise and networking services, lower financial risk because funds do not need to be repaid if the business fails
Disadvantages → Give up partial ownership and control, profits must be shared with investors, investors may influence major decisions
What is debt financing?
Involves borrowing money that must be repaid over time, usually with interest
Advantages → owners retain full control, once debt is paid the lender has no claim on future profits, interest payment may be tax-deductible
Disadvantages → Payments are required regardless of performance, interest increases total cost of financing, failure to repay can damage credit and lead to bankruptcy
How should you choose between equity and debt financing?
Equity → Company has little or no revenue and cannot qualify for loans, required significant capital, wants strategic partners and mentorship, cash flow is uncertain, making loan payments is risky
Debt → Can support loan payments, owner wants full control, financing needs are smaller, business has assets or a strong credit history
How can a new business owner determine the appropriate level of debt to take on?
Should only take on the amount of debt that the business can comfortably repay through its expected cash flow while maintaining the ability to pay for unexpected expenses.
Why is cash flow important for the survival of a business, and what strategies can we use to manage cash flow effectivly?
Cash flow enables a company to pay expenses, handle unexpected challenges, and invest in growth opportunities
Strong cash flow management increases long-term success
You can forecast cash needs, monitor finances, speed up collections, controlling expenses, manage inventory, and use debt responsibly
What is the difference between profit and cash flow, and why can a profitable business still face cash flow problems?
Profit → the amount of money left after all the expenses are subtracted from revenue on the income statement (measures whether the business is earning money)
Cash flow → Actual movement of cash into and out of the business (measures if the company has enough cash to pay its bills)
What methods can be used to determine the valuation of a new business?
Cost-to-duplicate → Values the business on the cost of recreating it from scratch
Comparable company method → compares the startup to similar businesses that have recently been sold or funded
Discounted cash flow method → Estimates value based on projected future cash flows discounted back to their present value
Why is business valuation important when seeking investors or selling a business?
It establishes the economic worth of a company
It determines how much equity founder must give up and helps structure investment agreements
When selling, it helps establish a fair sale price, supports negotiation, and build confidence in buyer
What is capital budgeting and how does it relate to the decision-making process when starting a business?
Process of evaluating long-term investment projects or capital expenditures to determine which will add the most value to a business (i.e. purchasing new equipment)
Helps plan for major upfront costs ensuring they have enough capital to cover them
Explain NPV and IRR and how they can be applied to business investment decisions:
NPV - Net difference between the present value of future cash inflows and the present value of future cash outflows over a projects life
Tell you if a project will add value
Better for comparing projects of different sizes
IRR - The discount rate that make the NPV of a project’s cash flow equal to zero
Tells you the expected return
Useful for comparing similar-sized projects
Financial risk - Cash flow risk:
When a business does not have enough cash available to pay its expenses
Mitigation: Maintain an emergency cash reserve, follow up on overdue payments, establish a line of credit for short-term needs
Financial risk - insufficient startup capital:
When you underestimate how much money is needed to launch and operate until you become profitable
Mitigation: Develop realistic projections, secure adequate financing before launching, monitor spending carefully during startup
Financial risk - Excessive debt:
Borrowing too much can create large monthly repayment obligations
Mitigations: Borrow only what you can repay, maintain a healthy balance between debt and owner’s equity
Financial risk - Economic and market risk:
External economic conditions can affect customer spending and business performance
Mitigation: Maintain financial flexibility, diversify revenue streams, reduce unnecessary fixed costs
How do financial instruments such as insurance or hedging play a role in managing financial risk?
Insurance → Protects a business from unexpected events such as accidents, lawsuits, property damage, and operational disruptions
Hedging → Protects against financial uncertainties such as changes in exchange rates, interest rates, and commodity prices
How can a new business legally minimize its tax burden?
Choose the appropriate business structure
Deduct legitimate business expenses from revenue, reducing taxable income
Separate business and personal expenses
Using depreciations may allow the cost of assets to be deducted over time: this can lower taxable income in the years when the investment is made
What are some personal finance considerations an entrepreneur should keep in mind when starting a business?
Maintain seperate personal and business finances
Build a personal emergency fund
Create a personal budget
Monitor personal credit
Avoid overinvesting personal assets
Develop a backup plan
How can personal credit affect a business startup’s ability to secure financing?
Lenders and investors often use the owner’s personal credit as an indicator of financial responisbility and repayment ability
Helps influence loan approval
Strong credit can lower interest rates and give you higher borrowing limits
Better personal credit generally means better business credit card options
Horizontal vs. vertical analysis
Horizontal → Compares periods, focus on time, finds growth trends, year-to-year changes
Vertical → Compares line items, focus on percentages, finds composition percentages, statement structure
What is the Return on Equity ratio financial ratio (ROE)?
Measures how effectively a company uses shareholders’ money
ROE = Net income / Shareholders’ equity
High ROE → Means management generates more profit from investor funds
What is the operating margin financial ratio?
Measures profit from normal business operations
Operating income / Revenue
High → company operations are efficient
What is the debt-to-equity ratio?
Measures how much debt finances the business
Total liabilities / Shareholders’ equity
High → more financial risk, greater dependance on borrowing
Low → Less risk, stronger financial position
What is the interest coverage debt ratio?
Measure’s ability to make interest payments
High → comfortable paying debt
Low → risk of financial trouble
What is the inventory turnover efficiency ratio?
Measures how quickly inventory sells
High → strong sales, efficient inventory management
Low → excess inventory, slow sales
What is the price-to-earnings (P/E) valuation ratio?
Shows how much investors are willing to pay for each dollar of earnings
Stock price / Earnings per share (EPS)
High → Investors expect future growth or could also indicate overvaluation
Low → May be undervalued or company growth expectations are lower
What is the dividend yield valuation ratio?
Measures income received from stock ownership
Annual dividend / stock price
High → management is committed to returning profits to shareholders or the company’s stock price may have fallen significantly (concern for future earnings)
What are pro forma financial statements?
Pro forma means projected or forecasted financial statements based on assumptions
Think “What if”
Pro forma scenarios:
Best case → Sale much higher than expected
Expected case → most realistic estimate
Worst case → Sales lower than expected or costs increase sharply
What are the uses of pro forma statements?
Business loans → Banks want to know whether future profits can repay loans
Investors → Want to evaluate projected growth and profitability
Decision making → Used for: new products, new locations, mergers, expansions, new customer contracts