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Identity
The way we see ourselves, and how others see us
Influences leadership, belonging, risk-taking, and access to opportunity
experiencing self
Lives events in the moment
remembering self
Interprets and tells the story of experiences
do the experiencing self and rembering self always agree?
No, these selves often disagree, influencing how we see our lives
what does identity shape
Personal decisions and roles in the community
How can thinking differently open opportunities?
Outsider perspective can be intellectual and an opportunity
Challenging conventional wisdom
Labels and categories affect perception and relationships
Life transitions build leadership skills: adaptability, resilience, courage
what is the foundation of identity shaping leadership
Confidence- use every situation to build confidence
Is identity a limitation or resource
Resource
How does identity influence participation
It influences how we see opportunities, interpret experiences, and participate in communities
What can approaching situations from different perspectives do
uncover insights and alternative paths
Behavioral economics
Blends psychology and economics to understand why people make seemingly irrational financial decisions, deviating from traditional models assuming perfect rationality
Are financial choices always rational?
No, but we can understand what psychological factors influence them and use that to guide citizens toward healthy financial decisions
Nudge
a subtle, low-cost intervention designe dto steer, rather than force, people toward better choices while preserving freedom of choice
what is the default effect with subscriptions
We naturally tend toward the default option with the least friction. Subcription charges are automatic
what is opt in for 401(k) plans
The effort is on the employee to enroll. Fewer employees enroll, but those who do contribute more on average
What is opt out for 401(k) plans
Employees are automatically enrolled and must opt out. Twice as many enroll, but they contribute less on average
How do credit card minimum payment warnings work as a nudge?
they educate consumer sby comparing the cost of making only the minimum payments vs a higher payment, and anchor consumers to a new, higher payment
How do reminders act as a nudge
Help consumers remember to save, be more conscious of spending, and pay bills on time
What are the pros of nudges
Creates positive behavior change, low cost-intervention, maintains individual freedom
what are the cons of nudges
can create unintended outcomes, not always effective, some create inconvenience or too much inconvenience
What is the scarcity marking tactic
Limited time only or only a few left creates creates urgency and nudges us to act quickly
why is spotting scarcity messages useful
It can save us from acting out of urgency and spending on things we didn’t really want
Social proof
When we aren’t sure how to act, we turn to others. Marketers use social proof to transfer trust from an expert or celebrity to their product
what role do reviews and endorsements play
They give us the confidence in a product needed to make the purchase
consumerism
The belief that increasing consumption of goods and services is beneficial for individual well-being and economic growth
How does consumerism shape society
shapes societal values and norms, placing importance on buying goods and services to achieve happiness or status
why is it easier than ever to spend money
we prioritize our current self over our future self
easy access to credit cards to spend money we don’t have
advertising is more targted and sophisticated
4 tips to avoid falling into the consumerism trap
Cut out cues to spend (avoid malls, reduce TV/social media, unsubscribe from marketing emials)
implement a cooling off period (make an online purchase once a week)
consult your budget (set a limit)
Look for alternative options
what is FOMO culture among Gen Z
Gen Z is most likely to report feeling financial FOMO; rise in social media exposure increases FOMO; FOMO can create anxiety, low self-esteem, and impulsivity
what are 3 steps ientified for policymakers
Define a specific goal and diagnose the challenges
design interventions that target specific barriers
implement, assess, and adapt
Psychology of money
The study of the emotional, behavioral, and cognitive relationship people have with money
How personal history, emotions, and mindsets drive financial decisions rather than just logic
what does the psychology of money help us do
spot marketing tactics urging us to spend
recognize when emotions are driving decisions
Understand our individual behaviors with money
Build systems that make better choices easier
cognitive biases
Mental shortcuts our brains use to process vast amounts of information and make decisions
can lead us to oversimplify, misinterpret information, or draw irrational conclusions
Present bias
The tendency to focus more on the present situation than on the future when making decisions
Leads to prioritizing immediate rewards over future payoffs
Avoid short-term. discomfort, even if it leds to larger negative outcomes
Loss aversion
a cognitive bias where the emotional impact of a loss is felt more intensely than the joy of an equivakent gain
leads to avoiding investing in riskier investments
feel like we lose money when we save it
Take action on a temporary sale
Mental accounting
how e assign different values to the same amount of money based subjective criteria
Leads to:
spending cash, bonuses, or tax refunds on fun
spend money according to mental rules based on how it was obtained, rather than based on goals or priorities
Optimism bias
Our tendency to overestimate our likelihood of experiencing positive events and underestimate our likelihood of experiencing negative ones
Leads to:
understimating enexpected expenses
Overestimate future earnings
assume the market will perform well or bounce back quickly
what is the key truth about our brains and money
Our brains don’t always work rationally, but they do work predictably
Set and forget it automation strategy
automate transfers to savings, bills and debt payments, transfers to investments, and split direct deposit
what does it mean to seek out information
slow down, consider biases at play, and research options before making big financial decisions
check reviews, consider cheaper alternatives, read credible financial articles, consult budget, and automate notifications
why slow down before financial decisions
Slowing down helps us think more critically instead of acting impulsively
wait 24 hours, add to online cart but buy once a week, take time to research
How do you create rules and plans
Define goals and plans, then create systms that make it easy to stick to and hard to diverge from
disconnect credit card from online shopping, avoid stores you overspend at, open savings at a harder-to-access bank
key takeaway about systems vs willpower
To make a difference in outcomes, creating systems and an environment hat supports a goal is easier than relying on willpower
Famous quote about goals and systems
you don’t rise to the level of your goals
you fall to the level of your systems
what did diamond parish say about budgets
budgets changes as values change and the way you manage money changes
what does shame do
Limits you
what should you consider when reflecting on financial decisions
what was going on in life when you made that decisions
How you deal with money is a small fraction of what you’re doing in life
what does consult yourself mean
You can’t implement a system that works for you if you don’t know what you want to do. Find systems that work best for you and be honest with yourself
what makes positive decision-making easier
Awareness of cognitive biases and creating systems