Media Theories

Butlers Gender Perfomativity

Gender is a contrast based of how people act, not their genitals

David Gauntlett’s Identity Theory

Everyone is an individual, people tend to exist within larger groups who are similar to them- the media do not create identities, but just reflect them

Jenkins Fandom Theory

Fans play a key role in media and use textual poaching to create their own meanings

Zoomens Feminism theory

Ideas about gender change based on historical and social context and the idea that women are objectified in the media

Gilroy’s postcolonialist theory

Ethnic minorities are shown as dehumanised, marginalised and ‘other’

Male Gaze Theory

Media products are created through the eyes of men

Audience response theory

Preferred, negotiated and oppositional reading and audiences are active, not passive

Barthes’ enigma code theory

A text portrays a mystery to draw an audience in through hegonomanic code (the story is not fully explained?