Studied by 4 people
Butlers Gender Perfomativity
Gender is a contrast based of how people act, not their genitals
David Gauntlett’s Identity Theory
Everyone is an individual, people tend to exist within larger groups who are similar to them- the media do not create identities, but just reflect them
Jenkins Fandom Theory
Fans play a key role in media and use textual poaching to create their own meanings
Zoomens Feminism theory
Ideas about gender change based on historical and social context and the idea that women are objectified in the media
Gilroy’s postcolonialist theory
Ethnic minorities are shown as dehumanised, marginalised and ‘other’
Male Gaze Theory
Media products are created through the eyes of men
Audience response theory
Preferred, negotiated and oppositional reading and audiences are active, not passive
Barthes’ enigma code theory
A text portrays a mystery to draw an audience in through hegonomanic code (the story is not fully explained?
Note 
Flashcard (39)