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Nominal= name/category
no meaningful order, ex: Majors-Psychology, Biology, English
Ordinal=Order/Rank
no meaningful order but exact distance between ranks isnt equal, ex: Unsatisfied —> Neutral —> Satisfied
Interval=Equal Distances, no true zero
numbers have equal intervals, zero doesn’t mean complete absence of construct
Ratio=Equal Distance + True Zero
ex: hours student studied —> 0hrs rlly means no studying occurred
Variable: Both continuous Interval/ratio
Use: Pearson R
Variable: One/both ordinal
Use: Spearman’s Rho
Variable: True binary + Continuous
Use: Point Biserial
Variable: Forced Binary + Continous
Use: Biserial
Variable: Both Binary
Use: Phi
Pearson R
Ex: Height + Weight (continuous interval/ratio)
Spearman Rho
Ex: Class Rank + Satisfaction Rank (one/both ordinal)
Point Biserial
Ex: Smoker Yes/No + # of Cancer Cells (true binary + continuous)
Biserial
Ex: Smoker Yes/No + Cancer Yes/No (forced binary + continuous)
Face Validity
does measure look like its measuring what its supposed to measure?
Criterion Vailidity
how well a tests results match up w/ a trusted, real world outcome
Concurrent Validitty
compare it to established measure @ same time
Predictive Validity
does measure successfully predict future/relevant behavior
Convergent Validity
diff measurements of same construct should correlates
Divergent Validity
measures of a diff constructs should have little/no relationship when theory says they should be distinct
Construct Validity
whether the study’s operationalization properly represents the thoerteitcal construct