Intro to Information Systems, Quiz 3 Review

_____________ is the term used to describe data collections that are so enormous and complex that

traditional data management software, hardware, and analysis processes are incapable of dealing with them.

Big data

The extensive use of data and quantitative analysis to support fact-based decision making within

organizations is known as ____________.

analytics

By combining __________ with __________, organizations learn to operate more efficiently, provide

valuable benefits to their stakeholders, meet customer needs, identify new opportunities, and gain a competitive

advantage

big data; analytics

Which of the following statements is true?

Data sources often need to be transformed into a usable format.

Five key characteristics of big data are volume, __________, value, variety, and _______.

velocity; veracity

__________ is a characteristic of the format of big data, in which some of the data is structured and some is unstructured

Variety

________ is a measure of the quality of data, and its level is higher when data is gathered from credible

sources, cleaned to remove inaccuracies, and regularly updated to remain current.

Veracity

The following statements best describe big data sources, except:

Big data may come from physical documents such as books, newspapers, and letters.

A_______________ is a large database that holds business information from many sources in an enterprise, covering all aspects of the company's processes, products, and customers.

data warehouse

The following are characteristics of a data warehouse, except:

A data warehouse holds recent data, meaning two months or less.

__________ is considered one of the biggest issues in data warehousing.

Data quality

In the _____________ stage of the ETL process, data that fails to meet expected patterns or values may be rejected from further processing (e.g., blank or nonnumeric data).

extract

A major retailer stores pharmacy sales data, a subset of data warehouse data, which is most likely a

____________

data mart

A __________ takes a "store-everything" approach to big data, saving all the data in its raw and unaltered

form. Its contents can include business transactions, clickstream data, sensor data, server logs, social media, videos, and more.

data lake

An open-source software that includes several modules for storing and processing extremely large datasets is known as ____________.

Hadoop

What is data visualization?

the presentation of data in a pictorial or graphical format to see trends, patterns, and relationships

Which of the four common types of business analytics analyzes historical data to analyze what happened?

descriptive

Stella's Bakery wants to track progress toward reaching its strategic business goals. One such goal is to

increase the average transaction value by 15% within the next year. The CEO and management should use

which of the following to track this goal?

key performance indicators

The following describe descriptive statistics, except:

Descriptive statistics involves understanding why by forming a hypothesis, looking for relationships,

and performing analysis.

Which of the following statements about correlation for two variables is true?

A positive correlation indicates a relationship where the two variables move in the same

direction.

___________ can analyze the relationship between variables. It is a proven method for determining which

variables have an impact on the dependent variable.

Regression analysis

Predictive analytics combines statistical modeling techniques, __________, and __________ to make

predictions.

data mining; machine learning

An algorithm used to create and visualize classification and regression modeling tasks is known as

_________.

decision tree

The following statements about data mining are true, except

With data mining, the system adapts predictions and decisions without specific programming

instructions.

Which of the following best illustrates the use of machine learning for business?

Uber uses a dynamic pricing model to analyze real-time data about user demand, traffic, driver

availability, route distance, and more.

Which business intelligence tool enables you to see a spectrum of thousands of possible

outcomes, considering not only the many variables involved but also the range of potential values for each of those variables?

Monte Carlo simulation

The following statements are true about decision making and business intelligence, except:

Companies should engage and train professionals with either business expertise or analytical

skills to analyze data effectively and make decisions.

Jenna uses Microsoft Excel Solver to find the optimal price for tickets to a school dance. The expenses of

the hall rental, food, and linens, maximum number of attendees, and ticket price are entered into the program to help solve the problem. What type of business intelligence technique is Jenna most likely using?

linear programming

Which data mining technique includes the following steps: business understanding, data understanding, data preparation, modeling, evaluation, and deployment?

Cross-Industry Process for Data Mining

Which of the following best describes a genetic algorithm?

a technique that employs a natural selection-like process to find approximate solutions to

optimization and search problems

Which of the following best describes a B2B e-commerce transaction?

A tax accounting firm buys paper from an office supply retailer

Ramandeep purchases concert tickets from a ticket app on her cell phone. Which of the following best

describes this type of transaction?

m-commerce

An organization that aspires to have multiple interconnected channels of communication available to

customers is aspiring to what type of strategy?

omnichannel

Which of the following statements is true?

E-commerce allows businesses to reach more prospects, reduce costs, scale easily, and provide around-

the-clock access to customers.

___________ describes an organization's ability to control costs while maintaining performance and

quality as demand changes.

Scalability

The following are advantages of e-commerce except:

limited market reach

What is a key advantage of e-commerce over physical, "brick-and-mortar" stores?

lower overhead costs

E-commerce reduces costs in the following ways except:

increasing the need for inventory

Which statement is not true about scalability as it relates to e-commerce?

Scaling down can be costly because cloud service providers lock companies in to long-term

commitments.

The following pose challenges to e-commerce except:

scalability

E-commerce companies need to consider ______________, which is the protection against unauthorized and illegal use of digital data

cybersecurity

Which of the following is not one of the five National Institute of Standards and Technology (NIST)

Framework functions?

examine

Compromise of personal data on e-commerce platforms can lead to _________, the use of a person's

_____________ without their permission.

identity theft; PII

What is the most significant challenge with e-commerce shopping cart abandonment?

Abandoned carts reserve items that can't be sold to other customers, tying up inventory

What are the steps in the order fulfillment process?

order placement, warehouse processing, order shipping, order delivery

Francesca's Home Décor is a small online business that sells pictures, candles, and other home products. The company is having a tough time competing with other, larger online retailers with respect to fulfillment. What can Francesca do to better compete in order fulfillment?

To fulfill orders quickly and economically, smaller e-commerce retailers like Francesca's can

contract with a service such as Amazon Fulfillment Services to perform order fulfillment.

Competition in e-commerce is a challenge because of the following factors except:

difficult entry into the e-commerce market due to website development and hosting expenses

Three Feathers Furniture can evaluate its e-commerce business using SWOT analysis. Which of the

following is an example of a threat to Three Feathers Furniture?

A competitor can deliver its products to the customer in two days—four days faster than

Three Feathers Furniture.

What is the approach to automate and streamline operations and communications with trading partners?

electronic data interchange

Which electronic data interchange (EDI) platform is managed by a group of traditionally competing

companies with common procurement needs?

consortium-operated

_______________ is a labor market where work is performed by temporary, part-time, and independent

contract workers.

Gig economy

The choice of which electronic data interchange (EDI) platform to use depends on the following main

factors except:

scalability

Web and social media advertisers use e-commerce data for _______________ to identify specific markets

and target them with tailored advertising messages.

market segmentation

___________ tools allow e-commerce businesses to gather and analyze data from a variety of online

sources.

Marketing analytics

Target has a reward program in its mobile app where customers can earn a $10 gift card if they spend $75 or more in each of three separate transactions. A progress "sticker" is placed in the app to show progress toward the goal. What type of marketing technique is Target using?

gamification marketing

Huda Kattan uses various social media platforms, including Instagram, YouTube, and her own cosmetics

blog, to promote her own brands as well as the brands of others with which she has strategic partnerships. She earns commissions for sales generated through links to the products she promotes. What type of marketing technique is she using?

affiliate marketing

Mobile ad impressions are generally purchased using one of four major models. Which of the following best

describes when organizations are charged for every click on their ad?

cost per click (CPC)

What metric is a main measure of success for the number of users reached by an online advertisement?

click-through rate (CTR)

The most successful e-commerce models have which three basic components?

community, content, commerce

What technique optimizes a website's content, structure, and relevance to improve its visibility and ranking

to draw customers to the website?

search engine optimization