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Microeconomics
the study of how individuals and firms make decisions in a world of scarcity
7 Fundamental Principles
1. people face tradeoffs
2. the cost of something is what you give up to get it
3. rational people think at the margin
4. people react to incentives
5. trade can make everyone better off
6. markets efficiently organize economic activity
7. governments can improve market outcomes
Opportunity Cost
value of the best alternative you give up plus any money the choice itself makes you spend
Law of Demand
other things being equal, as the price of a good rises, the quantity demanded of a good falls
Market Demand
sum of all individual demands for a good or service
Shifts in the Demand
income (normal vs. inferior goods), price of related goods (substitutes and complements), number of buyers, consumer tastes, expectations
Law of Supply
other things being equal, as the price of a good rises, the quantity supplied will rise
Market Supply
sum of the supplies of all sellers of a good or service
Shifts in Supply
input prices, costs, number of sellers, expectations
Surplus
quantity supplied is greater than quantity demanded
Shortage
quantity demanded is greater than quantity supplied
Price Elasticity of Demand
(% change in quantity demanded) / (% change in price)
Revenue
price x quantity
Price Ceiling
maximum price sellers can charge (binding if below equilibrium price)
Price Floor
minimum price sellers can charge (binding if above equilibrium price)
Quota
a maximum quantity (binding if below the equilibrium quantity); price comes from demand curve
Mandate
a minimum quantity (binding if above the equilibrium quantity); price comes from supply curve
Completeness
when facing a choice between any two bundles of goods, a consumer can rank them so that only one of the following relationships is true: prefers first, prefers second, or is indifferent
Transitivity
a consumer's preferences over bundles is consistent in the sense that, if the consumer prefers bundle A to bundle B and prefers bundle B to bundle C, they must also prefer bundle A to bundle C
More is Better
more of a commodity is better than less of it
Indifference Curve
the set of all bundles of goods that a consumer views as being equally desirable
Indifference Map
a complete set of indifference curves that summarize a consumer's tastes or preferences
Utility
a set of numerical values that reflect the relative rankings of various bundles of goods
Utility Function
the relationship between utility values and every possible bundle of goods
Marginal Utility
the extra utility that a consumer gets from consuming the last unit of a good
Marginal Rate of Substitution (MRS)
the maximum amount of one good a consumer will sacrifice to obtain one more unit of another good
Budget Constraint (Budget Line)
the bundles of goods that can be bought if the entire budget is spent on those goods at given prices
Opportunity Set
all the bundles a consumer can buy, including all the bundles inside the budget constraint and on the budget constraint
Marginal Rate of Transformation (MRT)
slope of the budget line
Corner Solution
the best bundle can sit on an axis, with zero of one good
Firm
an organization that converts inputs such as labor, materials, and capital into outputs, the goods and services that it sells
Private Sector
firms owned by individuals or other nongovernmental entities whose owners try to earn a profit
Public Sector
firms and organizations that are owned by governments or government agencies
Nonprofit Sector
organizations neither government-owned nor intended to earn a profit
Capital Services (K)
use of long-lived inputs such as land, buildings(factories, stores), and equipment (machines, trucks)
Labor Services (L)
hours of work provided by managers, skilledworkers (architects, economists, engineers, plumbers), and less-skilledworkers (custodians, construction laborers, assembly-line workers)
Materials (M)
natural resources and raw goods (oil, water, wheat)and processed products (aluminum, plastic, paper, steel)
Production Function
the relationship between the quantities of inputs used and the maximum quantity of output that can be produced, given current knowledge about technology and organization
Short Run
a period so brief that at least one factor of production cannotbe varied practically
Long Run
a lengthy enough period that all factors of production can be varied
Fixed Input
a factor of production that a firm cannot practically varyin the short run
Variable Input
a factor of production that a firm can easily vary during the relevant period
Total Product of Labor
the amount of output (or total product) that can be produced by a given amount of labor
Marginal Product of Labor
the change in total output, resulting from using an extra unit of labor, holding other factors (capital) constant
Average Product of Labor
the average output produced per unit of labor input
Law of Diminishing Marginal Returns
if a firm keeps increasing an input, holding all other inputs and technology constant, the corresponding increases in output will become smaller eventually
Isoquant
a curve that shows the efficient combinations of labor and capital that can produce the same level of output
Marginal Rate of Technical Substitution (MRTS)
the extra units of one input needed to replace one unit of another input that enables a firm to keep the amount of output it produces constant
Constant Returns to Scale (CRS)
property of a production function whereby when all inputs are increased by a certain percentage, output increases by that same percentage
Increasing Returns to Scale (IRS)
property of a production function whereby output rises more than in proportion to an equal increase in all inputs
Decreasing Returns to Scale (DRS)
property of a production function whereby output increases less than in proportion to an equal percentage increase in all inputs
Technical Progress
an advance in knowledge that allows more output to be produced with the same level of inputs
Accounting Costs
direct costs of operating a business
Economis Cost
accounting cost + opportunity cost
Economic Profit
revenue - economic cost
Sunk Cost
a past expenditure that cannot be recovered
Fixed Cost (FC)
a production expense that does not vary with output
Variable Cost (VC)
a production expense that changes with the quantity of output produced
Marginal Cost (MC)
the extra cost from producing one more unit of output
Expansion Path
the cheapest bundle at each output level
Cost Minimization Rules
1. Lowest-isocost rule
2. Tangency rule
3. Last-dollar rule
Economies of Scale
the average cost of production falls as output increases