Advertising 7

Branding

is the process of creating a distinct identity for a product, service, or business.

Brand name

Helps customers identify the product A short, easy-to-remember café name

Logo and colors

Make the brand visually recognizable

Brand promise

States what customers can expect

Personality

Gives the brand a consistent character

Customer experience

Shows whether the brand delivers its promise

Advertising

is paid communication used to inform or persuade a target audience.