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Social Skills in the Digital Era | Partial II. How digital media and platforms shape what we remember, what we believe, and how we take part in society, along with the problems and responsibilities that come with it. In short, digital communication, citizenship, and democratic culture.
What role do media play in collective memory?
They help society build a collective memory: what is remembered, what is forgotten, and how events are interpreted.
Why are social networks described as “living archives”?
Hashtags, viral videos, and memes become part of cultural history.
How do algorithms influence memory?
They determine what we see, which influences what we remember.
What is post-truth?
A condition in which emotions and beliefs influence public opinion more than objective facts.
Why does social media amplify post-truth?
It favors engagement over accuracy, so controversial posts get more visibility.
What was the role of traditional media in the past regarding truth?
They acted as “gatekeepers of truth.”
What two outcomes come from the democratization of information?
Plurality of narratives, and disinformation and manipulation.
What is datafication?
The process by which social life is turned into quantified data (clicks, likes, GPS pings, streaming metrics) and then used to create value, profiles, decisions, and stories about people and communities.
Why isn’t datafication neutral?
What is measured, how it is aggregated, and how algorithms interpret it change what we believe and remember.
Why does data require context?
Numbers can mislead when isolated.
How does Spotify Wrapped illustrate algorithmic storytelling?
It creates a narrative about “you” based on the platform’s choices (what to include or exclude, the period measured), which affects how users remember and share identity stories.
What is hate speech?
Any communication in speech, writing, or behavior that attacks or uses pejorative or discriminatory language toward a person or group based on who they are (religion, ethnicity, nationality, race, color, descent, gender, or other identity factors).
Why does counter speech matter?
It can delegitimize hateful narratives, reframe the debate, support victims, and mobilize bystanders.
What is the limitation of counter speech?
It has complexities and mixed evidence of effectiveness; design matters.
Name the six types of counter-narratives.
Factual corrections, solidarity, storytelling (amplifying victims’ voices), humor/satire, de-escalation/diversion tactics, and community mobilization.
What is digital participation?
Engaging in civic, political, cultural, or social activities through digital platforms.
Give an example of each type of digital participation.
Civic: signing petitions or following NGOs. Political: tweeting to candidates or digital protests. Cultural: creating memes, TikToks, or podcasts. Economic: supporting local businesses through reviews or campaigns.
What is social responsibility online?
The obligation of digital citizens to contribute positively, ethically, and inclusively to online spaces.
What are the four elements of online social responsibility?
Truthfulness (verify before sharing), accountability (take responsibility for what you post), inclusivity (avoid discriminatory content, amplify marginalized voices), and awareness of impact (likes and shares have ripple effects).
What are three opportunities of digital participation?
Global reach, collective problem-solving, and crowdfunding for emergencies.
What are four risks of digital participation?
Clicktivism, misinformation, digital divides, and trolling/cancel culture.
What is clicktivism?
Online actions that look supportive but don’t translate into real change.
How can trolling or cancel culture be harmful?
It can escalate into harassment instead of dialogue.
What are hybrid spaces?
Environments where physical and digital interaction overlap (e.g., online petitions leading to offline protests, or students organizing a campus event via WhatsApp and Google Forms and then meeting in person).
Why does hybrid participation matter?
It provides accessibility, amplification, and sustainability.
What is democratic culture beyond voting?
Dialogue, respect for diversity, collaboration, and active citizenship.
How do hybrid spaces expand participation?
Through accessibility, speed, reach, and innovation.
Give two positive examples of digital democratic culture.
Fridays for Future (youth climate strikes that started online and led to millions protesting globally) and the Mexico 2018 elections (first online debates played a crucial role).
Give two negative examples of digital democratic culture.
Fake news in the 2016 election shaping perceptions, and WhatsApp rumors in India and Latin America leading to real-world violence.
What five stages should a hashtag timeline show?
Origin, viral moment, offline actions, public reactions, and impact.
What does the “Origin” stage cover?
When and why the hashtag started, and who created it.
What does the “Viral moment” stage cover?
When it exploded online and on which platforms.
What does the “Offline actions” stage cover?
Protests, fundraising events, social movements, or political debates connected to the hashtag.
What does the “Public reactions” stage cover?
Positive and negative responses (support, memes, criticism, media coverage).
What does the “Impact” stage cover?
Real-world outcomes (laws, donations, awareness, cultural shifts).
What is a social communication problem?
When technological tools, online behaviors, or platforms lead to misunderstandings, misinformation, exclusion, or harm among individuals or communities.
Why do these problems arise in digital environments?
Messages travel instantly, globally, and often without context.
Define misinformation and fake news.
Sharing unverified or false content that manipulates opinions.
Define cyberbullying and online harassment.
Using digital platforms to intimidate, shame, or attack individuals.
Define echo chambers and polarization.
When algorithms show users only content they agree with, reinforcing biases.
Define data privacy and surveillance issues.
Personal information used without consent for ads or tracking.
Define cancel culture and online judgment.
Public shaming or boycotting someone because of controversial opinions.
Define algorithmic bias.
When automated systems unfairly favor or discriminate against groups.efine algorithmic bias.