GE 3 - Global Media Culture

Globalization

It is the growing interdependence of the world's economies, cultures, and

populations, brought about by cross-border trade in goods and services, technology,

and flows of investment, people, and information.

Media

It refers to the different means of communication like radio, television, internet etc.

It plays a very important role in shaping human mind.

Culture

• It is "the way of life for an entire society."

• It refers to the unified style of human knowledge, beliefs, and behavior, from which people learn, and the ability to communicate knowledge to the next generation.

Global Media Culture

• It refers to the interconnected systems of media that transcend national boundaries. They encompass various platforms, formats, and audiences, allowing for diverse cultural expressions and the sharing of information globally.

• It is the transmission of ideas, meaning, and characteristics of a group through media.

• It explores the relationship between the media, culture and globalization.

• It creates a continuous cultural exchange, in which crucial aspects such as identity, nationality, religion, behavioral norms and way of life are continuously questioned and challenged.

• It promotes restructuring of cultural and social communities.

• It supports the creation of new communities.

• It takes part in the process of globalization, including how they challenge existing cultures and create new and alternative symbolic and cultural communities.

Media Globalization

It is about how most national media systems have become more

internationalized becoming more open to outside influences and their

ownership and control (Sinclair, 2015).

Speech

has been with us for at least 200,000 years. Homo sapiens had developed a medium that would set them apart from other species and allow them to cover and conquer the world.

Language

• allowed humans to communicate and share information.

• became the most important tool for exploring the world and different cultures.

• help people move and settle down.

Script

• Humans communicate and shared knowledge and ideas through ___________.

• is an important tool for globalization as it considers the integration of economy, politics and culture to the world. The great civilization from Egypt to Rome and China were made possible through script.

carvings such as wood, stone, bones and others.

The origin of writing was in the form of _____________-

Writing

is humankind's principal technology for collecting, manipulating, storing, retrieving,

communicating and disseminating information. It is a system of graphic marks representing the

units of a specific language.

Near East, China and Mesoamerica.

Writing may have been invented independently three times in different parts of the world:

Cuneiform script

created in Mesopotamia, present-day Iraq, is the only writing system which can be traced to its earliest prehistoric origin.

script of Ancient Egyptian written in papyrus(plant).

The medium that drove humans to globalization was the

The Printing Press

• It is a device that allows for the mass production of uniform printed matter, mainly text in the form of books, pamphlets and newspapers.

• It allowed the continuous production, reproduction and circulation of print

  materials.

China

With the advent of printing press, first made with movable wooden blocks in

_______.

Johannes Gutenberg

with movable metal type by _____________ in

Germany in 15th century, reading material suddenly was cheaply made and

easily circulated. Literacy followed, and the literacy of common people was to revolutionize every aspect of life

Electronic Media

• It refers to the broadcast or storage media that take advantage of electronic technology.

• They may include television, radio, internet, fax, CD-ROMs, DVD, telegraphs and any other medium that requires electricity or digital encoding of information. The term electronic media is often used in contrast with print media.

Digital Media

The most often electronic media that rely on digital codes, the long hidden combinations of 0s and 1s that represent information.

Surveillance

refers to the collection and distribution of information by the media.

Correlation of parts of society and Interpretation of events and issues

refers to the interpretation and analyzation of media and its activities.

Transmission of the social heritage

refers to the ability of the media in communicating the norms, values and behavior of the traditional societies through a drama, songs, novels and many others which the society nowadays can appreciate.

Entertainment

refers to the ability of the media to divert attention and give amusement to the audience.

Mobilization

refers to the ability of media to encourage a community to participate in a common goal with the use of social media.

Democratic participation

refers to how media influence the freedom of the people to freely air their ideas on what they perceived is right or wrong in a certain issue.

Advertisement

refers on how media share and promote new ideas, products and others to the public.

Media

are the primary carriers of cultural through newspapers, magazines, movies, advertisement, radio,

television, internet, and many other. In many case, these communications are like cultural

laboratory experiments. They sometimes result in startling and stunning hybrid creations. But in

some case they result in ignitable and explosive mixtures. Pieterse (2004) cited three outcomes

with which to consider the influence of globalization too culture.

Cultural Differentialism
Cultural Hybridity
Cultural Convergence

Three Perspectives on Global Cultural Flow

Cultural Differentialism

It suggest that cultures are different, strong, and resilient. Distinctive cultures will endure despite globalization and the global reach of American or Western cultural forms. Cultures are destined to clash as globalization continually brings them together. It involve barriers that prevent flows that serve to make cultures aline; cultures tend to remain stubbornly different from one another.

Cultural Hybridity

Notes that globalization will bring an increasing blend or mixtures of cultures. This combination, will result to the creation of new and surprising cultural forms. This outcomes is common, desirable, and occurs throughout history, and will occur more so in an era of globalization.

Cultural Convergence

It proposes that globalization will bring about a growing sameness of cultures. A global culture, likely American culture, will overtake many local cultural imperialism, in which the cultures of more developed nations invade and take over the cultures of less developed nations. This result of this process will be a worldwide, homogenized western culture.

Ethical Consideration

As media evolves, ethical dilemmas arise, including data privacy, misinformation, and the impact of algorithms on user experience. Addressing these issues is critical to ensuring responsible media practices and protecting consumer rights.

Digital Literacy

It is the ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools.

Digital Citzenship

The responsible use of technology by anyone who uses computers, the Internet, and digital devices to engage with society on any level.

Digital etiquette

It pertains to electronic standards of conduct or procedures and has to do with the process of thinking about others when using digital devices.

Netiquette

These are set of rules about the proper and polite way to communicate with other people when using the internet.

Rule 1: Remember the Human

Rule 2: Adhere to the same standards of behavior online that you follow in real life,

Rule 3: Know where you are in cyberspace,

Rule 4: Respect other people's time and bandwidth,

Rule 5: Make yourself look good online,

Rule 6: Share expert knowledge,

Rule 7: Help keep flame wars under control,

Rule 8: Respect other people's privacy,

Rule 9: Don't abuse your power,

Rule 10: Be forgiving of other people's mistake

Rules of Netiquette