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selection bias
systematically excluding groups (ex. surveying only friends, only people in one building)
non response bias
when those who skip a survey differ from those who answer (ex. students with low GPAs less willing to share grades)
researcher bias
guiding results/leading questions/ cherry picking data that fits a hypothesis
survivorship bias
focusing only on “survivors” and ignoring those who were dropped or excluded (ex. WW2 planes reinforcing where holes aren’t / dead people)
experimental data
collected in controlled setting using random assignment to isolate specific variables
observational data
collected from real world behavior, plagued by confounding factors
confounding factor
influences both the cause and effect, creating a fake relationship (ex. book ownership and longevity; education and income)
law of large numbers
about accuracy, as the sample grows, the average of the sample means will converge on the true population
central limit theorem
about distribution, if you take enough samples, the distribution of these means will become normal
mutually exclusive
the two events can’t both happen, its either one or the other, there is no overlap
expected value
weighted average, tells you the center, doesn’t have to be a real outcome, just the long run average if you repeated one event forever