Pogge Sports Marketing

What was the most-watched event in ESPN history?

The Patriots' 28-16 victory over the Texans.

How many viewers did the College Championship game between Indiana and Miami draw?

30.1 million viewers.

What is the most important brand according to the notes?

Your brand.

What does Poggeism emphasize?

Keep it simple stupid; keep time as an ally; keep asking questions.

What is the difference between branding and marketing?

Branding is the strategy to accomplish goals in creating a product; marketing is the tools used to build that strategy.

What are the two types of communication mentioned?

Written and verbal communication.

What is the third type of communication introduced?

Mobile communication.

What qualities should a great message have?

Clear, concise, memorable, shareable, and repeatable.

What are traditional branding/advertising tools?

TV, radio, print, billboard, direct mail, promotions.

What are new branding tools?

Social media and digital platforms.

What is viral branding?

Creating a buzz that grows.

What is branding?

The process of giving meaning to an organization, company, product, or service by shaping a brand in consumers' minds.

What is a product?

Anything that can be offered to a market to satisfy a want or need.

Define a brand.

A name, term, design, symbol, or feature that identifies one seller's goods or services as distinct from others.

What is a brand positioning statement?

A statement that clarifies what a brand is and is not.

What are key personal branding qualities?

Authenticity, energy, and social connection.

What does effective communication require?

Clarity and meaningful engagement.

What is the role of a CMO in branding?

To build the brand with care, own it, and deliver it with purpose.

What is the importance of targeted messages in communication?

They ensure that only those who are inspired pay attention.

What is the significance of being believable in leadership communication?

It establishes a platform of trust.

What is the role of customer service in branding?

It contributes to the overall brand experience.

What is the impact of clutter on communication today?

It makes effective communication more important than ever.

What does the Houston Texans branding example illustrate?

Creating a global brand via sports and game day experience.

What are some elements of brand identity?

Name, tone of voice, visual identity design, logo design, color palette, typographies.

What is the purpose of advertising and communications in branding?

To promote the brand through various media channels.

What is the importance of workspace experience in branding?

It shapes how employees and customers perceive the brand.

What is the role of pricing strategy in branding?

It influences how consumers perceive the value of the brand.

What is event marketing?

Event marketing is key for promoting products or services through events, especially in the first two years of a marketing plan.

What is a marketing strategy?

A marketing strategy is a long-term plan for achieving a company's goals by understanding customer needs and creating a sustainable competitive advantage.

What are marketing tactics?

Marketing tactics are strategic actions that direct the promotion of a product or service to achieve specific marketing goals.

What defines a demographic?

A demographic is a definition of the target audience you want to market to, including age, ethnicity, sex, geography, education, and occupation.

What is a niche demographic?

a narrow segment of a general demographic

What does SWOT stand for?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

What does RFP stand for?

RFP stands for Request for Proposal.

What does KISS mean in marketing?

KISS means 'Keep It Simple, Stupid,' emphasizing simplicity in communication.

What is NIL in sports marketing?

NIL stands for Name, Image, and Likeness, referring to athletes' rights to profit from their personal brand.

What does ROI stand for?

ROI stands for Return on Investment.

What are the three types of tickets in sports marketing?

The three types of tickets are season tickets, individual game tickets, and group tickets.

What is the significance of branding in sports marketing?

Every message is a branding message and a ticket selling message; there is no luxury of just branding.

What are traditional marketing tools?

Traditional marketing tools include TV, cable, radio, billboards, print, direct mail, and databases.

What are new technology marketing tools?

New technology marketing tools include streaming, social media, and influencers.

What is the importance of schedule in sports marketing?

The schedule enhances ticket sales and creates promotional opportunities, with specific days being more favorable for sales.

What is the equation for individual ability performance according to Peter Remington?

The equation is (Inherited Ability + Acquired Ability) x Ability = Individual Ability Performance.

What are the two distinct types of sponsorship?

The two types of sponsorship are marketing sponsorship, which seeks branding returns, and philanthropic sponsorship, which invests in the community.

What is the role of media partnerships in marketing?

Media partnerships capitalize on signage, broadcast, and tickets for additional airtime.

What is the importance of community in ticket sales?

Community engagement enhances ticket sales through local support and promotional opportunities.

What career suggestions did Anita Seghal provide?

Suggestions include finding mentors, staying curious, measuring team success, and networking within the community.

What is the significance of digital content in sports marketing?

Digital content needs improvement, with clear objectives for influencers and balanced player involvement.

What is the typical season for arts marketing?

The typical season for arts marketing runs from September through May.

What is the typical season for concert/festival marketing?

The typical season for concert/festival marketing is from April through November.

What is the impact of promotional partners in marketing?

Promotional partners can create additional airtime and buzz for events.

What are the key elements of a marketing plan for sports and entertainment?

Key elements include branding, ticket sales strategies, and the integration of traditional and new marketing technologies.

What is the significance of Lone Star Sports and Entertainment in Houston?

It was the first organization to promote soccer in Houston.

What was the attendance for the World Cup events in Houston?

Over 1,086,000 participants between stadium games and FanFest.

What percentage of World Cup tickets sold were from outside Houston?

81% of tickets sold were from outside Houston.

What is the #1 attended holiday event in the USA?

Zoo Lights.

What are Kraig's three key principles for social media marketing?

Do it, Strategy wins, and You.

What does social media marketing require to be effective?

A value message that engages followers and encourages sharing.

What is the importance of storytelling in social media?

It creates a feeling of inclusion and connects followers to the brand.

What should a marketing plan for sports and entertainment include?

Branding messages, ticket sales strategies, and a combination of traditional and new technology.

What are the three types of tickets to sell in sports marketing?

Season tickets, individual game tickets, and group tickets.

What is the primary focus of sports marketing?

Combining traditional marketing methods with new technology.

What is the role of social media in concert and festival marketing?

To leverage buzz and momentum through influencers and viral marketing.

What does the acronym SWOT stand for?

Strengths, Weaknesses, Opportunities, Threats.

What does KISS stand for in marketing?

Keep It Simple, Stupid.

What is the goal of the marketing plan for Reliant Stadium?

To monetize Reliant Stadium through various events.

What is the significance of the Kinder BBQ Texas Bowl?

It is the number one event with over 5 million viewers.

What is the demographic focus for arts marketing?

Older demographics who desire to see the product.

What is a key advice for building a professional network?

Protect and grow your network.

What should you do during interviews according to the notes?

Go in with more questions for the company than they have for you.

What is the importance of maintaining relationships in broadcasting?

It helps build your network and career opportunities.

What is the creative process in sports marketing?

Identify your product, its representation, and how to reach your goals.

What does 'low hanging fruit' refer to in marketing?

The easiest sales opportunities.

What is the role of content in marketing according to the notes?

Content is everything and should be created consistently.

What is the significance of the Houston Rockets and Texans in ticket sales?

They contribute significantly to corporate and individual ticket sales.

What is the impact of social media on brand identity?

It is part of your brand and should be unique and valuable.

What should be included in a call to action for social media followers?

Clear instructions on what you want your followers to do.

What is the importance of quality over quantity in social media?

Quality messages attract more followers than sheer numbers.

Schedule importance in sports and entertainment marketing

days of the week enhance ticket sales

days of the week create promotional opportunities which become group ticket sellers

schedule days importance/matter

What days matter

o Friday/Saturday – Date Night – you have to maximize these nights. Media partners, promotional theme nights, group nights, ticket specials (parrot head night)

o Thursday/Sunday – quality opportunities – promotional partners, sponsor nights

o Tuesday/Wednesday – tough nights but don’t quit

o Monday – suicidal

PGA

Professional Golfers Association of America

pba

professional bowlers association

mlb

major league baseball

ncaa

national college athletic association

LOVB

League One volleyball

MLS

major league soccer

NHL

National hockey league

NFL

National football association

NBA

National Basketball association

KISS

keep it simple stupid

LEAD

• People choose to Lead.

• People choose to Engage.

• People choose to Act.

• People choose to Deliver.

PBR

Professional Bull Riders

ROI

• ROI – Return on investment

RFP

request for proposal

branding rules

1. keep asking questions

2. keep it simple

• purpose, value, promise

Lauren Sampson

Culture, family

UH men’s basketball team

does NOT have a nike sponsorship; its jordan’s -theres only 10 of them in the nation

What is the most important product out there?

what is the most important brand

you!

why is time a valuable asset for your job?

time is money.