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unit 1
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What is a business?
An organized effort to provide a good or a service

4 core pillars:
Value and Creation, The Market, Sustainability and Profit, Risk and Reward

pillar 1: Value and Creation
-Have meaning towards the product or service

pillar 2: The Market
-provide value for exchange
-affected by SUPPLY and DEMAND

pillar 3: Sustainability and Profit (meaning of revenue, expenses, profit)
-Revenue: total money received
-Expenses: excess costs
-Profit: the total money after expenses (crucial for growth)

pillar 4: Risk and Reward
-no guaranteed success
-better to start younger

Needs VS Wants
Need: Things you need for survival (food, water, air, medicine, clothes, place to live, iPhone)

Needs VS Wants
Want: Not needed for survival but make life more enjoyable (Isabelle Marant shoes, a Birkin, mani pedi)
*WANTS and NEEDS differ based on you being….
the CONSUMER or the OWNER


CONSUMER NEEDS VS WANTS
Value? Fair Pricing VS Deal
Reliability? Functionality VS Automation
Access? Availability VS Convenience
Trust? -Honesty VS Social Proof
Support? Problem Resolution VS Personalization


OWNER NEEDS VS WANTS
Finance? Positive Cash Flow VS High Profit Margins
Operations? Reliable Systems VS Automation
Marketing? Customer Awareness VS Brand Loyalty
Human Capital? Competent Help VS Top-Tier Talent
Strategy? Market Relevance VS Scalability


Sectors of an Industry: 3
Primary, Secondary, Tertiary

Sectors of an Industry: PRIMARY
-Extract natural resources for agriculture, mining, forestry and fishing
-Adapt to sustainable and environmental responsibilities

Sectors of an Industry: SECONDARY
-Combines raw materials with assembling tangible finished products
-The factory moment

Sectors of an Industry: TERTIARY
-service industry focusing on services rather than goods

EXAMPLE
primary? Wheat being grown in fields and being farmed then sold to a manufacturer
secondary? Wheat is then brought to a wheat factory and being packaged up and manufactured into flour and being sold to a baker
tertiary? Flour is then used in bread or pastries and sold in bakeries and grocery stores
true or false??? THE PRICE INCREASES THE MORE HANDS THAT TOUCH
true


for-profit business?
a company that operates to earn financial gain and distribute profits to its owners, shareholders, or investors

non-profit business (or organization)?
operates exclusively for social, educational, scientific, or community welfare purposes rather than to generate private profit for owners or shareholders

TYPE OF BUISNESS OWNERSHIP
this is a border of lessons

Unincorporated structure (3 points)
Business and owner are legally the same entity
Ex: say I bake cookies at a bake sale and I register as an unincorporated company, I and my company are liable for any issues
Quick and inexpensive to set up with minimal government wok
High risk as YOU and your COMPANY are viewed as the same person
Corporate Structure (3 points)
Legal separation between the PERSON and COMPANY
Limited liability protection (owners lose what they invest)
Higher setup costs

Limited Liability Company?
Separates owners personal wealth from corporate allegations

Types of for-profit business: 3 of them
SOLE PROPIETORSHIP
PARTNERSHIP
LOOKING AT CORPORATIONS

SOLE PROPIETORSHIP:
Good for solo business
Lowest cost
You are the company (no separation)
Low risk
Difficult to raise money, invest your own money
Long working hours

PARTNERSHIP
Shared capital and skills
Partnership agreement
Joint liability (both people fully responsible)
More people can do more things
More ideas
More money
More conflicts

LOOKING AT CORPORATIONS (private)
Private Corporation
Shares are held by a small group
Shares cant be bought or dol on public stock exchange

LOOKING AT CORPORATIONS (public)
Public Corporation
Shares are traded or sold publicly (more money)
Can raise massive capital by selling shares

what is a chain?
a single corporation and operates business in different locations

what is a franchise
is when a big company gives you official permission to open your own store using their famous name and products.

Acquisition?
when one company buys another company

Crown
Corporation?
owned by the federal, provincial and municipal governments, their function is to provide a special service to the public

Limited
liability?
the extent to which shareholders are responsible for a company’s debt. it is the same as their financial involvement.

Corporation?
a legal entity that exists independently of its owners, who are called corporate shareholders.

Co-operative?
business owned and operated by a group of people with a strong common interest.

Merger?
when 2 companies unite to form one company

Partnership?
a form of business organization in which two or more people own and operate a business together.

Home based
Business?
many new and part-time businesses that are operated from one’s residence.

socially responsible?
the duty to care for others whose actions can be affected in a damaging way.

Ethics?
the standards of conduct that society believes people should follow.

Franchisor?
the party that sells the rights to use the business name and sell a product or a service in a given territory.

Small business?
a business that is independently operated, does not dominate in its field and meets size limitations in terms of employees and annual sales.

Unlimited
liability?
A condition in which a person is responsible for paying all the debts or liabilities of the business.

globalization?
doing business internationally

sole proprietorship?
a business owned and operated by one person.

Public corporation?
this type of corporation does not have restrictions on its number of shareholders. Shares are bought and sold on public stock exchanges.

shareholders?
the people who buy shares in a company

what is Collateral? (think its similar to loan shark interest)
a valuable item you promise to give the bank if you cannot pay back money you borrowed

Private corporation?
the shares of this company are not offered for sale to the public. this type of corporation can have up to 50 shareholders.
what is the board of directors?