Logo Directions

Research

Gathering information and understanding the context before designing a logo.

Paper before digital

Starting the design process by sketching ideas on paper before using digital tools.

Black and white

Testing the effectiveness of a logo design in black and white before adding color.

Fit the company

Ensuring that the logo aligns with the values and identity of the company it represents.

Simplicity

Striving for a clean and uncomplicated design that is easily recognizable.

Icon and words

Ensuring that the logo works well both with and without accompanying text.

Subtle meaning

Incorporating subtle symbolism or meaning into the logo design.

Font importance

Recognizing that the choice of font can significantly impact the overall logo design.

Negative space

Considering the effective use of empty space within the logo design.

Visual movement

Using size, position, font, and angles to imply movement or action in the logo.

Color variations

Creating specific color variations for the logo, including full color, black and white, and reverse options.

Limit typefaces

Restricting the use of typefaces to one or two in order to maintain simplicity and clarity.

Second opinion

Seeking feedback from others to gain different perspectives and identify potential improvements.

Intelligent criticism

Actively seeking constructive criticism to refine and enhance the logo design.

Originality

Striving to create a logo that is unique and distinct, avoiding copying or imitating other designs.

Clarify with the client

Asking for clarification and helping the client define their goals and preferences for the design.

Style guides

Creating guidelines for logo usage, including color specifications, size restrictions, font details, and more.