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alliteration
repeated consonant sound
allusion
reference to a person, event, place, or work of art
audience
the people being addressed
concession
an acknowledgment that an opposing argument may be true or reasonable
counter argument
an argument opposing the argument of the writer/speaker
diction
the particular choice of words by the author
ethos
an appeal to credibility
exigence/exigency
what called the writer to write in the first place
the purpose the writer wants to achieve
Imagery
sensory language used to evoke emotion
juxtaposition
contrasting two things to accentuate the differences
logos
appeals to logic
metaphor and simile
comparisons between two unlike things
occasion
the context that prompts a writer to write
parallelism
using parallel structures for emphasis
pathos
appeals to emotion
persona
a mask/character that the speaker puts on
personification
giving human qualities to anything non human
purpose
what the author hopes to achieve
syntax
the structure and organization of words and sentences
tone
the mood or atmosphere the speaker wants to create