Llandudno case study changing places

Re-branding

What is it

Re-branding project
'Alice Town' in wales

Link of Alice in wonderland to Llandudno

Alice's family holidayed every year at the resort

Why did the government choose to reinvent Alice town

Closure of the towns rabbit hole museum in 2009 meant risk of Alice in wonderland link being lost

What did council commission to keep Alice link alive

2012 4 large wooden sculptures of characters from book

Mixed perception from locals about wooden sculptures

Some thought they were a "great asset to the town"
Others said they were "garish"

How did they enhance the experience of the wooden sculptures

Created guided walk around sculptures known as 'Alice town trail' - ideas of locals
Gained funding from government to make it happen
Also range of apps designed to bring the story to life - guides people around trail through virtual rabbit footprints

Benefits for Llandudno

All profits from trail linked maps reinvested in community
New businesses like 'Looking glass ice cream parlour' creating new jobs