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Business ethics
Ethical standards applied to business conduct.
Code of ethics
Company rules for ethical conduct and boundaries.
Business model
How a company creates, delivers, and captures value.
Business case
Why a project is justified by costs, benefits, and risks.
Value proposition
Customer benefit explaining why to choose this product.
Competitive advantage
An edge that helps a firm outperform competitors.
Business model: WHY
Value proposition and problem being solved.
Business model: WHO
Target customers and market.
Product life cycle
Raw materials through making, use, and end of life.
Maslow's hierarchy (bottom to top)
Physiological, safety, belonging, esteem, self-actualization.
Morals
Personal beliefs about right and wrong.
Ethics
Applying moral principles to real-world behavior.
Ethical dilemma
Two moral values clash; either choice sacrifices one.
Virtue ethics
Judges character and virtues over outcomes.
Deontology
Follows moral duties regardless of results.
Utilitarianism
Maximizes happiness for the greatest number.
Law versus ethics
Law is a minimum; legal acts can be unethical.
Legal test
Does the action follow the law?
Stench test
Does the action feel ethically wrong?
Front-page test
Would you want this decision publicly reported?
Mom test
Would your family respect this decision?
Seven-step framework: step 1
Identify the conflicting ethical values.
Seven-step framework: step 2
Gather objective facts without judging.
Seven-step framework (order)
Dilemma, facts, stakeholders, options, evaluate, act, reflect.
Behavioral ethics
Why people actually make ethical or unethical choices.
Confirmation bias
Favoring evidence that supports existing beliefs.
Constructive ethical concern
Link facts to shared goals, values, and risks.
Rationalization
Justifying wrongdoing as acceptable or necessary.
Retaliation
Punishment for raising an ethical concern.
Escalation: first contact
Ask questions of the person involved.
Escalation: second contact
Tell your own supervisor.
Escalation: third contact
Go to HR or an ethics hotline.
White-collar crime: yearly losses
$300 billionâ$1 trillion (lecture estimate).
Street crime: yearly losses
$15â20 billion (lecture estimate).
White-collar crime triangle
Motivation, rationalization, opportunity.
Psychological distance
Weakens a criminal's connection to victims.
Cheating: distance from cash (Ariely)
Greater distance increased cheating.
Cheating: moral reminders (Ariely)
Reminders reduced dishonest behavior.
Cheating: self-image balance
People cheat a little while feeling honest.
Corporate social responsibility (CSR)
Managing social and environmental impacts alongside business goals.
CSR: five common attributes
Economic, social, environmental, stakeholder, voluntary.
Stakeholder
Anyone affected by an organization's actions.
Shareholder primacy
Prioritize owner profits within fair competition rules.
Stakeholder-centric approach
Serve employees, customers, suppliers, communities, and owners.
Milton Friedman (1970)
Advocated shareholder primacy.
Business Roundtable (2019)
Promoted stakeholder-centered corporate purpose.
Triple bottom line
People, planet, profit.
Licandro's CSR approach
Minimize negative externalities; create positive ones.
ISO 26000
Guidance on organizational social responsibility.
ESG
Environmental, social, governance.
SASB standards
Disclose sustainability risks relevant to business finances.
Partnership
Two or more owners; unincorporated business.
Limited liability company (LLC)
Separate entity with liability protection and pass-through tax options.
Corporation
State-created legal entity separate from its owners.
Legal personality
Entity can own property, contract, sue, and be sued.
Limited liability
Owners risk their investment, not ordinary corporate debts.
Liquidity
Owners can sell shares to access cash.
Centralized management
Owners delegate operations to managers and directors.
Multiple equity classes (lecture table)
Corporations only among the four forms compared.
Four corporate advantages
Legal personality, limited liability, liquidity, centralized management.
Governance hierarchy
Shareholders â board â management.
Board of directors
Oversees executives, strategy, and governance.
Management
Runs daily operations and executes strategy.
Agency costs
Costs of monitoring and incentivizing agents acting for owners.
Direct agency costs
Executive pay, performance incentives, and audit fees.
Indirect agency costs
Conflicts, inefficiencies, and lost opportunities.
Corporate governance
Policies and oversight to control agency costs.
Duty of loyalty
Act in good faith for the corporation and stockholders.
Duty of care
Use the judgment of a reasonably prudent person.
Business Judgment Rule
Protects informed, loyal, good-faith business decisions.
Business Judgment Rule: burden
Plaintiff must show breach of fiduciary duty.
Bad outcome under Business Judgment Rule
Loss alone does not prove a board breach.
Externality
Third-party cost or benefit from an economic activity.
Negative externality
Cost imposed on others outside a transaction.
Positive externality
Benefit given to others outside a transaction.
Externalizing costs
Shifting business-caused costs to third parties.
Social cost
Private cost plus external cost.
Social benefit
Private benefit plus external benefit.
Net social benefit
Social benefits minus social costs.
Net social benefit (formula)
(Private + external benefits) â (private + external costs).
CSR link to externalities
Reduce negative impacts; encourage positive benefits.
Life cycle assessment (LCA)
Measures environmental impacts across an entire life cycle.
Life cycle inventory (LCI)
Measure and record all relevant inputs and outputs.
Life cycle impact assessment (LCIA)
Translate inventory quantities into environmental effects.
Four LCA phases
Goal/scope, inventory, impact assessment, interpretation.
ISO 14040
Principles and framework for life cycle assessments.
ISO 14044
Requirements and guidelines for life cycle assessments.
Linear model
Take, make, use, dispose; cradle-to-grave.
Circular model
Reuse or recycle resources; cradle-to-cradle.
Hotspot
Life-cycle stage causing substantial environmental impact.
PIL case-study environmental savings
Digital had 89â98% fewer impacts.
PIL case-study climate difference
Paper had about 20Ă digital's impact.
PIL case-study recommendation
Use digital; otherwise smaller/recycled paper.