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94 Terms

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Business ethics

Ethical standards applied to business conduct.

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Code of ethics

Company rules for ethical conduct and boundaries.

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Business model

How a company creates, delivers, and captures value.

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Business case

Why a project is justified by costs, benefits, and risks.

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Value proposition

Customer benefit explaining why to choose this product.

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Competitive advantage

An edge that helps a firm outperform competitors.

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Business model: WHY

Value proposition and problem being solved.

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Business model: WHO

Target customers and market.

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Product life cycle

Raw materials through making, use, and end of life.

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Maslow's hierarchy (bottom to top)

Physiological, safety, belonging, esteem, self-actualization.

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Morals

Personal beliefs about right and wrong.

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Ethics

Applying moral principles to real-world behavior.

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Ethical dilemma

Two moral values clash; either choice sacrifices one.

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Virtue ethics

Judges character and virtues over outcomes.

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Deontology

Follows moral duties regardless of results.

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Utilitarianism

Maximizes happiness for the greatest number.

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Law versus ethics

Law is a minimum; legal acts can be unethical.

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Legal test

Does the action follow the law?

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Stench test

Does the action feel ethically wrong?

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Front-page test

Would you want this decision publicly reported?

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Mom test

Would your family respect this decision?

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Seven-step framework: step 1

Identify the conflicting ethical values.

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Seven-step framework: step 2

Gather objective facts without judging.

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Seven-step framework (order)

Dilemma, facts, stakeholders, options, evaluate, act, reflect.

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Behavioral ethics

Why people actually make ethical or unethical choices.

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Confirmation bias

Favoring evidence that supports existing beliefs.

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Constructive ethical concern

Link facts to shared goals, values, and risks.

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Rationalization

Justifying wrongdoing as acceptable or necessary.

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Retaliation

Punishment for raising an ethical concern.

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Escalation: first contact

Ask questions of the person involved.

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Escalation: second contact

Tell your own supervisor.

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Escalation: third contact

Go to HR or an ethics hotline.

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White-collar crime: yearly losses

$300 billion–$1 trillion (lecture estimate).

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Street crime: yearly losses

$15–20 billion (lecture estimate).

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White-collar crime triangle

Motivation, rationalization, opportunity.

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Psychological distance

Weakens a criminal's connection to victims.

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Cheating: distance from cash (Ariely)

Greater distance increased cheating.

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Cheating: moral reminders (Ariely)

Reminders reduced dishonest behavior.

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Cheating: self-image balance

People cheat a little while feeling honest.

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Corporate social responsibility (CSR)

Managing social and environmental impacts alongside business goals.

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CSR: five common attributes

Economic, social, environmental, stakeholder, voluntary.

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Stakeholder

Anyone affected by an organization's actions.

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Shareholder primacy

Prioritize owner profits within fair competition rules.

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Stakeholder-centric approach

Serve employees, customers, suppliers, communities, and owners.

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Milton Friedman (1970)

Advocated shareholder primacy.

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Business Roundtable (2019)

Promoted stakeholder-centered corporate purpose.

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Triple bottom line

People, planet, profit.

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Licandro's CSR approach

Minimize negative externalities; create positive ones.

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ISO 26000

Guidance on organizational social responsibility.

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ESG

Environmental, social, governance.

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SASB standards

Disclose sustainability risks relevant to business finances.

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Partnership

Two or more owners; unincorporated business.

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Limited liability company (LLC)

Separate entity with liability protection and pass-through tax options.

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Corporation

State-created legal entity separate from its owners.

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Legal personality

Entity can own property, contract, sue, and be sued.

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Limited liability

Owners risk their investment, not ordinary corporate debts.

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Liquidity

Owners can sell shares to access cash.

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Centralized management

Owners delegate operations to managers and directors.

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Multiple equity classes (lecture table)

Corporations only among the four forms compared.

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Four corporate advantages

Legal personality, limited liability, liquidity, centralized management.

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Governance hierarchy

Shareholders → board → management.

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Board of directors

Oversees executives, strategy, and governance.

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Management

Runs daily operations and executes strategy.

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Agency costs

Costs of monitoring and incentivizing agents acting for owners.

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Direct agency costs

Executive pay, performance incentives, and audit fees.

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Indirect agency costs

Conflicts, inefficiencies, and lost opportunities.

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Corporate governance

Policies and oversight to control agency costs.

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Duty of loyalty

Act in good faith for the corporation and stockholders.

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Duty of care

Use the judgment of a reasonably prudent person.

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Business Judgment Rule

Protects informed, loyal, good-faith business decisions.

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Business Judgment Rule: burden

Plaintiff must show breach of fiduciary duty.

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Bad outcome under Business Judgment Rule

Loss alone does not prove a board breach.

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Externality

Third-party cost or benefit from an economic activity.

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Negative externality

Cost imposed on others outside a transaction.

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Positive externality

Benefit given to others outside a transaction.

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Externalizing costs

Shifting business-caused costs to third parties.

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Social cost

Private cost plus external cost.

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Social benefit

Private benefit plus external benefit.

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Net social benefit

Social benefits minus social costs.

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Net social benefit (formula)

(Private + external benefits) − (private + external costs).

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CSR link to externalities

Reduce negative impacts; encourage positive benefits.

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Life cycle assessment (LCA)

Measures environmental impacts across an entire life cycle.

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Life cycle inventory (LCI)

Measure and record all relevant inputs and outputs.

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Life cycle impact assessment (LCIA)

Translate inventory quantities into environmental effects.

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Four LCA phases

Goal/scope, inventory, impact assessment, interpretation.

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ISO 14040

Principles and framework for life cycle assessments.

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ISO 14044

Requirements and guidelines for life cycle assessments.

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Linear model

Take, make, use, dispose; cradle-to-grave.

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Circular model

Reuse or recycle resources; cradle-to-cradle.

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Hotspot

Life-cycle stage causing substantial environmental impact.

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PIL case-study environmental savings

Digital had 89–98% fewer impacts.

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PIL case-study climate difference

Paper had about 20× digital's impact.

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PIL case-study recommendation

Use digital; otherwise smaller/recycled paper.

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