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explain the term gender bias
refers to the differential treatment or representation of males and females
Based on stereotypes that are not real
Why is gender bias an issue
historically psychology has had a male orientated discipline the issue is many of its major theories and explanations reflect this
Explain the term “universality”
Conclusions drawn that can be applied to everyone anywhere regardless of
gender
Culture
Time
What are the two different type of gender bias
Alpha bias - refers to theories that exaggerate the differences between male and females
Beta bias - refers to theories which ignore or minimise sex differences between male and females
these theories often assume that the findings from males can be applied equally to females
What’s a study that can be used as an example for alpha bias
Freud
in the 19th century men were more powerful and regarded as superior to woman
He viewed femininity as failed masculinity argued that this was because girls formed a weaker super ego than boys due to a lack of castration anxiety in the phallic stage
Girls don’t have a penis they will suffer from penis envy
What’s a study that can be used as an example for beta bias
Taylor et al
found that females adopt a ‘tend and befriend’ response In stressful situations
Woman are more likely to protect their offspring ( tend ) and form alliances with other woman ( befriend )
Rather than fight an adversary or flee
Explain the term androcentrism
male centred
When normal behaviour is judged according to a male standard
Female behaviour is often judged as abnormal or deficient in comparison
Define what ‘ culture bias ‘ means
The act of interpreting and judging behaviour and psychological characteristic of one culture by holding them to standards of your own
Explain what alpha bias means and provide a brief example
Alpha bias - theories that assume there are real and enduring differences between cultural groups
( example )
Distinction made between individualistic and collectivist cultures (USA / Japan)
We would expect members of a individualistic culture to be less conformist —→ less oriented toward group norms
Explain what beta bias is and give an example
Beta bias - theories that minimise cultural differences assuming all people are the same —→ universalise theories and methods
(Example)
intelligence test done on 1.75 million army recruits in WW1
Items on the test were mainly ethnocentric ( assuming everyone knew the names of USA presidents)
Non western participants did not perform as well as white Americans
Explain what ethnocentrism means
judging other cultures by the standards and values of one’s own culture
Give an example of ethnocentrism in a study you have studied
Ainsworth strange situation
Ainsworth used western standards to judge attachment
In Japan infants were classed as insecurely attached they showed considerable distress when separated
Led to misinterpretation of child-rearing practices in other countries - as they deviated from American culture
Explain what the term cultural relativism means
The principle of regarding
the beliefs
Values
And practises of a culture from the viewpoint of that culture itself
What is the difference between Etic and Emic approaches
Etic - looks at behaviour from outside a culture and attempts to describe those behaviours as universal
Emic - studies behaviour from inside a culture and identifies behaviour that are specific to that culture
What is an imposed etic
When a culture - specific idea ( emic ) is wrongly treated as universal ( etic ) and applied to another culture
This leads to cultural bias / ethnocentrism
Who proposed the etic / emic distinction in cross - cultural psychology and when?
Berry ( 1969 )