Marketing eopa

What is the best way for Melissa to determine if her company will pay the tuition for the class she is taking?

C. Reading the employee handbook.

What should audience members do to encourage a speaker during a presentation?

A. Smile.

What should Sarah do when speaking to a customer who is decisive and in a hurry?

B. Get to the point of her communication quickly.

What is Roberto's response to an irritated audience member questioning global warming an example of?

C. Defending an idea objectively.

What should you do if a caller asks to speak with a coworker who is unavailable?

B. Ask the caller if s/he would like to leave a message.

What does a leader do?

B. Puts the group on a certain course.

What is a key to effective note-taking?

C. Active listening.

What computer tool can a businessperson use to organize online information?

B. Mind-mapping programs.

Which visual representation should Alma use to show parts in relation to the whole?

D. Pie chart.

What should the business manager aim for when writing a promotional letter?

B. Easily understand it.

What is the primary purpose of headings and subheadings in long business reports?

B. Organize content in a cohesive, manageable way.

What technique should Lana use to ensure her promotional copy is clear?

C. Reading the text aloud.

What information should Dwight include in his corporate email signature?

D. His position, company, and email address.

Which message focuses on the receiver of the message?

D. Please complete this form so that product improvements can be made based on your needs.

Letters of inquiry should be as __________ as possible.

A. Specific.

What type of appeal is used in the statement about Dr. Juliet Browne?

C. Credibility.

What should Lucille call the six-page synopsis in her report's table of contents?

A. Executive summary.

A characteristic of simple memorandums is that they are intended to be read by a(n)

C. Internal audience.

How should Samantha inform staff members about a new employee?

B. Making an announcement during the weekly departmental meeting.

When can a participant ask questions during a staff meeting?

C. s/he needs a point clarified.

What is an opinion?

A. A person's point of view or belief.

What is concept testing in product development?

A. Seeking feedback from consumers about a proposed product.