X204 Business Communications: Business Reports Review

These flashcards cover key vocabulary and concepts related to business reports, their structure, and the role of marketing tools like Groupon.

Business Report

A written document that presents data, facts, and analysis to assist in decision making.

Decision Making

The process of making choices by identifying a decision, gathering information, and assessing alternative resolutions.

Proposal

A persuasive document that allocates resources for business activities.

Informational Report

A report that provides facts without an analysis or recommendation.

Analytical Report

A report that helps readers draw conclusions based on analysis.

Critical Thinking

The objective analysis and evaluation of an issue to form a judgment.

Executive Summary

A concise summary of the report's contents and main findings.

Problem Statement

A description of an issue or challenge that the report is addressing.

Groupon

A type of deal site offering discounts on products or services contingent upon a minimum number of purchases.

Market Leader

A company with the largest market share or highest sales volume in a particular industry.

Marketing Strategy

A plan of action designed to promote and sell a product or service.

Recommendations

Specific suggestions provided after an analysis to guide future actions.