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memory
modal model of mmry→sensory memory→ short term mmry→long term mmry
Modal Model of Memory
sensory memory (what just entered your senses) → short-term memory (what you’re thinking of now/ rehersal to keep in there)→ long-term memory( you have to encode info to remember longer)
iconic mmry
visual sensory mmry (1 sec)
echoic mmry
auditory sensory mmry (2-3sec)
sensory mmry - Sperling (1960) whole report
After briefly seeing 12 letters, people recalled ~37%
reflect rapid fading, not low sensory-memory capacity
Immediate Partial Report
A tone told which row to recall, and people remembered about 82%, showing that most visual information is briefly available.
Delayed Partial Report
show letters -> 1 sec delay→ the tone
only 40%
iconic memory holds a lot of visual information, but it fades extremely quickly.
Whole vs Immediate vs Delayed Report

Short-Term Memory
a system that stores small amounts of information for a brief period.
Rehearsal
repeating information to keep it active in short-term memory
once it stops - you may lose access to it
Duration of STM
Brown (1958) People remembered 3 letters while counting backward to stop rehearsal
Then, after different delays, they had to recall the letters. Oct. 1 - Lecture 8 - Sensory an…
Result:
longer delay → worse memory.
Decay
a memory trace simply becomes weaker
more time → more decay → more forgetting
but
Interference
Keppel & Underwood (1959)
other similar information makes it harder to retrieve the information you want
time ≠ cause of forgetting
things happening during that time → interference → forgetting
Digit span
seeing/hearing numbers and trying to recall them in the correct order
used to estimate short-term memory capacity.
the longer → the worse
Chunking
organizing separate pieces of information into meaningful groups
does not literally increase STM capacity
help stm limitation to use more efficiently
Clive Wearing
short-term memory is essential for maintaining a continuous experience of the present.