The Golf Sector

These flashcards cover key concepts, calculations, and trends related to the golf sector based on the lecture notes.

What are the two basic indicators for identifying a specific golf market?

The percentage of the population who play golf and the number of players per golf course/facility.

How do you calculate the percentage of the golfing population?

Divide the total number of golf players by the total number of inhabitants, and multiply by 100.

What is the golfer population percentage for 226,217 golf players and 5,295,000 inhabitants?

4.27 golfers per every 100 inhabitants.

What does the number of players per field indicate?

Whether the golf courses in the area are saturated and if there is capacity for more courses.

How is the average number of players per golf course calculated?

Divide the total number of players by the total number of fields.

What is a significant indicator of a mature golf market?

Having about 400 players per golf course.

What additional analysis should support the numerical data of a local golf market?

Analysis of each golf course and facility, player profiles, and the environment.

What aspects should be described when analyzing a golf course?

Foundation year, economic profile of the area, type of field, and facilities.

What can influence the average green fee price for a golf course?

The exclusivity of membership and facilities offered.

What are some trends in golf course management?

Decrease in operating costs, specialized staff, brand establishment, and membership clusters.

What is the benefit of outsourced store management in golf clubs?

Problem-solving rights, cross products launch possibilities, and competition with online sales.

What types of tournaments can golf courses participate in to gain visibility?

Own tournaments, local order of merit tournaments, prestigious circuit inclusion, and Pro-Tour events.

How can golf courses improve their social image and promotion?

By participating in solidarity promotions and events.

What are some modern tools used for golf training and analysis?

K VEST and TRACKMAN for personalized training sessions.