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Strategic Competitiveness
achieved when a firm successfully formulates and implements a value-creating strategy
Strategy
is an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage
Competitive Advantage
When a company implements a strategy that creates superior value for customers and that competitors are unable to duplicate or find it too costly to try to imitate
Above Average Returns
are returns in excess of what an investor expects to earn from other investments with a similar amount of risk
Risk
is an investors uncertainty about the economic gains or losses that will result from a particular investment
Average Returns
are returns equal to those an investor expects to earn from other investments with a similar amount of risk
Strategic Management Process
The full set of commitments, decisions, and actions required for a firm to achieve strategic competitiveness and earn above-average returns.
Hypercompetition
describes competition that is excessive such that it creates inherent instability and necessitates constant disruptive change for firms in the competitive landscape
Global Economy
one is which goods, services, people, skills, and ideas move freely across geographic borders
Globalization
the increasing economic interdependence among countries and their organizations as reflected in the flow of good and services, financial capital, and knowledge across country borders
Strategic Flexibility
is a set of capabilities used to respond to various demands and opportunities existing in a dynamic and uncertain competitive environment
Resources
inputs into a firm's production process, such as capital equipment, the skills of individual employees, patents, finances, and talented managers
Capability
the capacity for a set of resources to perform a task or an activity in an integrative manner
Core Competencies
capabilities that serve as a source of competitive advantage for a firm over its rivals
Vision
a picture of what the firm wants to be and, in broad terms, what it wants to ultimately achieve
Mission
specifies the businesses in which the firm intends to compete and the customers it intends to serve
Stakeholders
the individuals or groups that have an interest, stake, or claim in the actions and overall performance of a company
Strategic Leaders
people located in different areas and levels of the firm using the strategic management process to select strategic actions that help the firm achieve its vision and fulfill its mission
Organizational Culture
the complex set of ideologies, symbols, and core values that are shared throughout the firm and that influence how the firm conducts business
General Environment
composed of dimensions in the broader society that influence an industry and the firms within it
Industry Environment
the set of factors that directly influences a firm and its competitive actions and responses: the threat of new entrants, the power of suppliers, the power of buyers, the threat of product substitutes, and the intensity of rivalry among competing firms
Competitor Analysis
how companies gather and interpret information about their competitors
Opportunity
a condition in the general environment that, if exploited effectively, helps a company reach strategic competitiveness
Threat
A condition in the general environment that may hinder a firm's efforts to achieve strategic competitiveness
Socio/Demographic
concerned with a populations size, age structure, geographic distribution, ethnic mix, and income distribution. Also Attitudes and cultural values
Political/Legal
is the arena in which organizations and interest groups compete for attention, resources, and a voice in overseeing the body of laws and regulations guiding interactions among nations as well as between firms and various local governmental agencies.
Technological
includes the institutions and activities involved in creating new knowledge and translating that knowledge into new outputs, products, processes, and materials
Economic Environment
refers to the nature and direction of the economy in which a firm competes or may compete
Industry
a group of firms producing products that are close substitutes
Factors in the Industry Environment
Threat of New Entrants
Threat of Substitutes
Bargaining power of suppliers
Bargaining power of buyers
Rivalry
Factors in the General Environment
Socio/Demo
Tech
Economic
Political/Legal
Economies of Scale
Derived from incremental efficiency improvement through experience as a firm grows larger.
Strategic Group
a set of firms emphasizing similar strategic dimensions and using a similar strategy
competitor intelligence
the set of data and information the firm gathers to better understand and anticipate competitors' objectives, strategies, assumptions, and capabilities
Complementors
companies or networks of companies that sell complementary goods or services that are compatible with the focal firm's good or service
Global Mindset
the ability to analyze, understand, and manage an internal organization in ways that are not dependent on the assumptions of a single country, culture, or context
Components of Internal Analysis
Resources
Capabilities
Core Competencies
Discovering Core Competencies
Competitive Advantage
Strategic Competitiveness
Criteria of Sustainable Competitive Advantage
Valuable
Rare
Costly to Imitate
Nonsubstitutable
Value
measured by a product's performance characteristics and by its attributes for which customers are willing to pay
Tangible Resources
assets that can be observed and quantified
intangible resources
assets that are rooted deeply in the firm's history, accumulate over time, and are relatively difficult for competitors to analyze and imitate
core competencies
capabilities that serve as a source of competitive advantage for a firm over its rivals
Value Chain Activities
activities or tasks the firm completes in order to produce products and then sell, distribute, and service those products in ways that create value for customers
Order of Value Chain Activities
Supply Chain Management
Operations
Distribution
Marketing
Follow Up Service
Support Functions
Includes the activities or tasks the firm completes in order to support the work being done to produce, sell, distribute, and service the products the firm is producing
Types of Support Functions
Finance
Human Resources
MIS
Outsourcing
the purchase of a value-creating activity or a support function activity from an external supplier
Business Level Strategy
an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets
When selecting a business level strategy, the firm determines
WHO, WHAT, HOW
Market Segmentation
a process used to cluster people with similar needs into individual and identifiable groups
Five Business Level Strategies
1. cost leadership
2. differentiation
3. focused cost leadership
4. focused differentiation
5. integrated cost leadership/differentiation
Cost Leadership Strategy
integrated set of actions taken to produce goods or services with features that are acceptable to customers at the lowest cost, relative to that of competitors
differentiation strategy
integrated set of actions taken to produce goods or services (at an acceptable cost) that customers perceive as being different in ways that are important to them
Focus Strategy
integrated set of actions taken to produce goods or services that serve the needs of a particular competitive segment
integrated cost leadership/differentiation strategy
involves engaging in primary value chain activities and support functions that allow a firm to simultaneously pursue low cost and differentiation
Total Quality Management
a managerial process that emphasizes an organization's commitment to the customer and to continuous improvement of all processes through problem-solving approaches based on empowerment of employees
Corporate Level Strategy
specifies actions a firm takes to gain a competitive advantage by selecting and managing a group of different businesses competing in different product markets
Economies of Scope
cost savings that the firm creates by successfully sharing some of its resources and capabilities or transferring one or more corporate-level core competencies that were developed in one of its businesses to another of its businesses
Vertical Integration
when a company produces its own inputs or owns its own source of output distribution
Synergy
exists when the value created by business units working together exceeds the value that those same units create working independently
Competitive Advantage is..
Unique
Hard to Copy
And generates above normal profit
Profit
Price-Cost
Gross Profit
Revenue - COGS
Net Profit
The amount left after operating expenses are subtracted from the gross profit
What Industry is Sturm and Ruger in?
Manufacture and Retail Seller of domestic firearms and parts
Threat of New Entrants for S&R
LOW
high initial investment cost, considerable R&D cost, and high machine operation costs, brand name loyalty
Threat of Substitutes for S&R
Moderate: for hunters: bow and arrow, gun enthusiast: none; law enforcement: tasers and stun guns, dogs, batons, pepper spray
Bargaining Power of Suppliers for S&R
Low: comes in form of raw materials, similar to commodity goods
Bargaining power of Buyers for S&R
Moderate/High: Limited number of buyers and several other options for guns, 65% of buyers are wholesalers, Ruger only has 16 distributors/wholesalers in total
Rivalry for S&R
American Outdoor brands Corp, Remington, Colt Defense, Vista Outdoor Operations.
Competition is intense due to the fact that patents are in play and AOBC has made additional revenue due to acquisitions and constant fight for shelf space in retail stores, hard to enter the markt.
Technology for S&R
Threat of fingerprint technology may increase prices and there may be leaner operations from distribution technology
Political/Legal for S&R
Gun restriction possibilities due to the potential of gun violence, Election years can cause a big shift and the NRA can have big impact
Economic
Used gun sales are increasing, overproduction which mean everything is sold at a discount which means decreased sales, and in times of uncertainty people buy more guns and ammunition which drives up sales
Socio/Demo for S&R
fear of gun violence effects could go either way. Geography. Baby Boomers purchased guns for collection while millennials buy one for functionality and for looks
Does S&R have a competitive advantage?
Yes, they have high quality products at a low cost, because they were able to develop casting at low cost.
Is S&R CA sustainable?
They have proven sustainability since 1946, they have had the firearms manufacturer of the year award by the NASGW for eleven straight years.
What are S&R's Core Competencies?
Advocates for gun safety
high quality, low price
R&D is increasing sales on new models
manufacturing facility locations
strong emphasis on corporate social responsibility
Which Strategy is S&R pursuing? Cost leadership, differentiation, or niche?
Cost Leadership, their production costs are lower but they still sell for the same price, so they earn more revenue.