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Halo-effect
when a person’s clothing causes you to form an overall positive or negative impression of them, even without knowing much about them
Context
the situation, setting, or circumstances that influence what clothing is appropriate of what it communicates
Social stratification
the way clothing and fashion can show a person’s social status, wealth, class, or position in society
Grammar of dress
rules that govern how elements are compiled on the body to complete a dress appearance (ex: don’t wear white to a wedding if you are a guest or blue and black don’t go together)
Messages you can get from someone’s dress and appearance…
social class, personality, their lifestyle, age, and gender
Example of non-verbal communication when it comes to dress
wearing your headphones communicates you don’t want to be spoken to
Simulation example
Wearing fake fur
Simulation
using clothing to appear or present yourself as something you may not actually be
non-verbal communication
communicating information about yourself through clothing, appearance, and style
Nostalgic example…
wearing your father’s varsity leather jacket from when he was younger
nostalgic
clothing that reminds people of the past
Stereotype example…
All blondes are dumb
Body-surveillance
Wearing clothing that requires monitoring or adjusting (ex: low rise pants or a top you keep having to pull up)
Cultural ideal
The body type of a person that a culture believes is highly desirable or attractive (height, facial structure, physical fitness, hygiene)
Questioning
Facial piercings and jeans are examples because it goes against the grammar of dress
An assumption
an idea you form about someone based on their clothing and appearance
Material culture
Clothing and other physical objects that show a cultures value, beliefs, lifestyle, and history, (ex: cowboy hat, uniform)
Example of dress that shows one’s relationship…
wedding ring, friendship bracelets, initials jewlery
Eclecticism
combining different clothing styles to create a unique look (ex: stripes and checks)
Cognitive dissonance in terms of dress
when someone dresses in a way that doesn’t match their personality and making observers uncomfortable
Culture
the predominant phenomenon that explains why people do the things they do, including dress
Cultural diaspora
when someone moves to a new geographical location but they still hold on to some of their cultural heritage
Ethnocentrism
believing that your culture is better
Collectivist
a person who dresses for recognition in terms of social stratification
Individualism
using clothing to show what makes you unique (ex: self-reliance, independence)
non-material culture
all elements that are not tangible (ideas, beliefs, languages)
material culture
artifacts, physical things, clothing
A-shirt
known as A-shirt because its wide on the sides and narrow in the middle (neckline)