gede 101 Lesson 1: The Entrepreneurial Mindset

Mindset (Argyris, 2004)

Habitual pattern of thinking, cognitive evaluation, and behavior characteristic of an individual or collective group.

Social Environment

Relational interactions with peer groups, families, mentors, and networks that continuously shape personal standards and aspirations.

Economic Environment

External exposure to financial resources, capital availability, and socioeconomic constraints that influences venture creation.

Cultural Environment

Internal belief systems, traditions, cultural norms, and community values embraced by an individual.

Growth Mentality (Dweck, 2005)

Conviction that intellectual capabilities, competencies, and talents can be cultivated through deliberate learning, effort, and persistence.

Fixed Mentality (Dweck, 2005)

Belief that intelligence and abilities are predetermined, immutable traits, interpreting failure as a permanent lack of skill.

Neuroplasticity (Brain Plasticity)

Empirical neuroscience principle demonstrating that the brain physically reorganizes and forms new synaptic interconnections during structured learning.

Dual-Process Theory (Kahneman, 2011)

Cognitive theory stating decision-making operates through two systems: analytical Perception (System 2) and rapid Intuition (System 1).

Perception Mode (System 2)

Slow, methodical, highly rational cognitive processing grounded in empirical evidence, market data, and verifiable facts.

Intuition Mode (System 1)

Fast, automatic, subconscious cognitive processing enabling rapid decisions when comprehensive market data is unavailable.

The Entrepreneurial Triad

Core archetype describing successful entrepreneurs as simultaneous Innovators, Profit-Seekers, and Calculated Risk-Takers.

Calculated Risk-Taking

Systematic, structured assumption of business uncertainty where operational risks are analyzed, mitigated, and aligned with market demand.

The Wright Brothers (Wilbur and Orville Wright)

Self-taught innovators who utilized mechanical experimentation and calculated risk to build and fly the first motorized airplane in 1903.

Tony Tan Caktiong

Founder who transformed a family ice cream parlor into Jollibee Foods Corporation by tailoring fast-food offerings to local taste profiles.

Socorro Ramos and Jose Ramos

Founders who rebuilt National Book Store after World War II by executing a calculated operational pivot toward educational supplies.

Personality Psychology

Scientific discipline dedicated to describing, explaining, and predicting recurring patterns of behavior, cognition, and emotional response.

Gordon Allport's Lexical Research

Late 1930s trait analysis that identified over 4,500 descriptive personality adjectives from the English dictionary.

Five-Factor Model (Costa & McCrae)

Psychological framework distilling human personality into five universal dimensions: Neuroticism, Extraversion, Openness, Agreeableness, and Conscientiousness.

Neuroticism (FFM)

Personality dimension measuring emotional reactivity, psychological vulnerability, anxiety, and distress under pressure.

Extraversion (FFM)

Personality dimension reflecting orientation toward social engagement, interpersonal stimulation, assertiveness, and high energy.

Openness to Experience (FFM)

Personality dimension measuring intellectual curiosity, aesthetic appreciation, creative imagination, and receptivity to novelty.

Agreeableness (FFM)

Personality dimension reflecting interpersonal cooperation, empathy, trust, compassion, and a desire for social harmony.

Conscientiousness (FFM)

Personality dimension measuring self-discipline, organization, goal-directed persistence, dependability, and impulse control.

Entrepreneurial Mindset

Cognitive orientation enabling individuals to identify opportunities, embrace uncertainty, formulate creative solutions, and take purposeful action.