The Total Look Protocol

Flashcards on presence, visual impression statistics, nonverbal strategy, and modern dress codes from The Total Look Protocol.

The 7-Second Window

The brief initial period during which visual and nonverbal cues process visual scanning and lock in a first impression.

Body Language Effectiveness

The measure of nonverbal communication impact, which is approximately 5x as effective as the spoken word.

The 15-Minute Judgment

The timeframe in which 63% of hiring managers form their first impression in-person and 56% form it virtually.

Employer Final Decision Impact

The statistical finding that 79% of employers acknowledge that their initial impression influences their final recruitment feedback or decision.

Affinity Bias

An unconscious bias where initial impressions shape how subsequent qualifications are viewed, impacting 84% of workers and inadvertently creating a like-for-like talent pipeline.

Corporate Formal

A modern dress code tier described as classic, structured, and intentional.

Power Casual

A modern dress code tier described as tailoring meets flexibility.

Elevated Casual

A modern dress code tier described as comfort plus polish.

Clothing Structure

The dress code principle stating that structure equals formality, requiring proper fit across all tiers while avoiding baggy or overly tight clothing.