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Electorate
individuals who are eligible to vote
Mandate
a command, indicated by an electorate's votes, for the elected officials to carry out a party platform or policy agenda
Primary election
election in which voters decide which of the candidates within a party will represent the party in the general election
Closed primary
only a party's registered voters are eligible to cast a ballot
Open primary
party members, independents, and sometimes members of the other party are allowed to participate
Crossover voting
participation in the primary election of a party with which the voter is not affiliated
Runoff primary
A second primary election held when no candidate wins a majority of the votes in the first primary
General election
election in which voters decide which candidates will actually fill elective public offices
Inititative
Procedure by which citizens can propose a law to be placed on a ballot
Referendum
a general vote by the electorate on a single political question that has been referred to them for a direct decision.
Recall
an election in which voters can remove an incumbent from office prior to the next scheduled election
Electoral College
system that chooses the President
Reapportionment
The reallocation of the number of seats in the House of Representatives after each decennial census
Census
population count
Incumbent
already holding office
Presidential coattails
When voters vote for members of the President's party because they like the President
Campaign manager
the individual who travels with the candidate and coordinates the campaign
Finance chair
the individual who coordinates the financial business of the campaign
Communications director
the person who develops the overall media strategy for the candidate
Press secretary
the individual charged with interacting and communicating with journalists on a daily basis
Campaign consultant
a private-sector professional who sells to a candidate the technologies, services, and strategies required to get that candidate elected
Pollster
A campaign consultant who conducts public opinion surveys
Voter canvass
the process by which a campaign reaches individual voters, either by door-to-door solicitation or by telephone
Contrast ad
compares the records and proposals of the candidates, with a bias to ward the candidate sponsoring the ad
Inoculation ad
advertising that attempts to counteract an anticipated attack from the opposition before the attack is launched
FEC
an independent regulatory agency whose purpose is to enforce campaign finance law in United States federal elections
Citizens United vs FEC
Ruled that individuals/groups/businesses, etc. can give an unlimited amount of money toward political campaign [attack] ads with anonymity; ads do not have to disclose/announce who funded it
PAC
officially recognized fund-raising organizations that represent interest groups and are allowed by federal law to make contributions directly to candidates' campaigns
Super PAC
PAC established to make independent expenditures
Turnout
proportion or the voting-age public that casts a ballot
Retrospective judgment
a voter's evaluation of a candidate based on past performance on a particular issue
Prospective judgement
a voter's evaluation of a candidate based on what he or she pledges to do about an issue if elected
Front-loading
the tendency of states to choose an early date on the nomination calendar