Video Production: Business Operations and 21st Century Skills (Strand 1)

Business Operations

Understanding how a project moves from idea to deliverable while satisfying clients and protecting the team.

Scope

What you’re making in terms of length, complexity, and number of deliverables.

Time

Deadlines related to shoot days and edit days in the production process.

Cost

Expenses related to crew, gear, locations, music, and post-production.

Quality

The level of polish and refinement in the production.

In-house production team

A team that works within a company to produce content for internal stakeholders.

Agency model

An agency that manages client relationships and hires production internally or externally.

Production company

A company dedicated to producing video content like commercials and documentaries.

Freelance network

A group of individuals who assemble teams on a project-by-project basis.

Producer

The individual responsible for logistics like budget, schedule, and approvals.

Director

The individual responsible for the creative interpretation and visual storytelling.

Production manager/coordinator

Handles daily operations such as planning and crew communication.

Director of Photography (DP)

The individual who manages the camera and lighting approach.

Sound recordist/mixer

The individual responsible for capturing audio during production.

Editor

The person in charge of post-production assembly and pacing.

Colorist / sound designer / graphics / VFX

Specialist roles in the post-production process.

Pre-production

The planning phase that includes scriptwriting, storyboarding, and budgeting.

Production

The phase where footage and audio are captured.

Post-production

The phase involving editing, sound, color correction, and export.

Creative brief

A document that outlines the project's purpose, audience, message, and required elements.

Change control

A process for managing scope changes in a project.

Burn rate

The speed at which resources are being consumed.

Contingency

A reserved amount of budget for unexpected issues in production.

Informed consent

An ethical guideline ensuring that individuals understand the nature of the project before participating.

Copyright

Legal protection for original creative works, which restricts usage without permission.

License

Permission to use a work under specified terms and conditions.

Release

A signed permission document allowing the use of a person’s likeness or a property.

Trademark

A legal protection for brand identifiers such as logos and names.

Portfolio

A curated collection of work that showcases an individual's skills and expertise.

Demo reel

A short highlight montage that demonstrates a creator's visual style.

Case study

A detailed exploration of a project problem, process, and outcome to demonstrate business thinking.

Proposal

A document that sells the creative approach and specifies deliverables and timeline.

Hour/day rate

A pricing model where clients pay based on the time spent on a project.

Project rate

A pricing model aligned with deliverables and scope.

Archiving

The practice of storing project files and exports after completion.

Post-project review

A structured reflection process to assess what went well and what can improve.

Quality Control (QC)

A process to verify that all elements meet the agreed specifications before delivery.

File management

The organization and tracking of digital media to prevent loss and ensure accessibility.

Naming convention

A structured approach to labeling files for easy identification and retrieval.

Collaborative leadership

A leadership style useful during planning and creative development.

Feedback request

A structured way to ask for input on creative work to improve clarity and usability.

Leadership styles

Approaches to guiding a team, including directive, collaborative, and coaching styles.

Network building

The practice of developing professional relationships over time.

Professional behavior

A pattern of conduct that promotes a productive and respectful work environment.

Critical Thinking

The ability to analyze the root causes of problems and generate solutions.

Stakeholder

Any individual or group who has an interest in the outcome of a project.

Risk Management

The practice of identifying and mitigating potential problems that could impact a project.

Change Request

A formal proposal to modify any aspect of the project scope, timeline, or budget.

Reliability

The quality of being trustworthy and dependable in accomplishing tasks.

Reputation

The overall perception of a person or organization based on their actions and results.

Ethics

Moral principles that guide decisions and behavior in professional contexts.

Collaboration

Working together with clarity in roles and respect for all perspectives.