Toward a substantive definition of the corporate issue construct - Warwick & Mahon (1994)

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Description and Tags

A review and synthesis of the literature

8 Terms

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Expectational gaps

Fundamental unit of analysis for an issue

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Type 1. what is vs. what is

Facts, as viewed by two groups

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Type 2. what is vs. what ought to be

Conformance, as viewed by one group

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Type 3. what ought to be vs. what ought to be

Ideals, as viewed by two groups

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Three drivers of change

  1. Corporate performance changes

  2. Societal expectations changes

  3. Both change, but not in the same pace/direction


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Expectational gap life cycle

  • Early

  • Trigger

  • Middle

  • Resolution

  • Late


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Future paths

The issue can reemerge, stay resolved, or die

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Issue management

Proactive and focuses on the long-term impact of resolutions to gaps