7.5 - Beyond Usability

Four pleasure framework

Socio-pleasure, physio-pleasure, psycho-pleasure, ideo-pleasure

Socio-pleasure

Pleasures that come from a feeling of belonging to a social group.

Physio-pleasure

Sensual pleasure from touching, smelling, hearing, tasting, something.

Psycho-pleasure

Types of pleasure that come from cognition, discovery, knowledge, and other things that satisfy the intellect. 

Ideo-pleasure

Pleasures linked to our ideal, aesthetically, culturally, or otherwise.

Levels of appeal

Visceral, behavioral, reflective

Visceral design

Design speaks to peoples nature in terms of how the expect products and systems to function and how the expect to interact with them.

Behavioral design

Focussed on use and understanding considering how people will use a product focusing on functionality. 

Reflective design

Design that evokes personal memory focussing on the message of culture, and meaning of a product for its use.

ACT Model

Attract, converse, transact

Attract

What qualities does a product have that first attracts us to it? - Desirable?

Converse

Can it be actually used? - Usable?

Transact

Is it useful? Is it functional?