Dive Deeper Into GA4 Data And Reports

How are new users finding my website or app for the first time?

Acquisition reports

Which pages on my site get the most traffic?

Engagement reports

How can I compare multiple metrics in a visually appropriate way?

Free form

How do prospects become shoppers and then become buyers?

Funnel

How do users move through various pages or events on my site?

Path

What three sections in Google Analytics use key events to measure the most important interactions for your business?

Advertising, Reports, Explore

What are two ways you can create a customized report to create a curated view of your data in Google Analytics?

Edit existing reports, Create a new report

How do collections in Google Analytics help your business?

Helps you organize reports for your teams

Allows you to analyze groups of users, sessions, or events based on the characteristics you define in Explore.

Segment

A group of users from your site and/or app that you define in Google Analytics and then share to Google Ads and/or the Google Marketing Platform.

Audience

What statement about linking Google Ads with Google Analytics is accurate?

Linking Google Ads with Google Analytics allows you to see how your advertising campaigns contribute to user engagement and conversions on your website.

What does the Advertising section provide?

Reports and data that focus on advertising and publisher performance, including paid marketing conversions, attribution data, and more.