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Population Example
All students at La Cueva High School.
Sample Example
100 randomly selected La Cueva students.
Sampling Frame Example
A complete list of all La Cueva students used to select the sample.
Census Example
A school surveys every student instead of selecting a sample.
SRS Example
A school numbers all 2
SRS When to Use
Use when you have a complete list and want every possible sample of the same size to have an equal chance.
SRS Pro
Random selection helps reduce selection bias.
SRS Con
It may be difficult to get a complete list of a large population.
Stratified Example
A school separates students by grade and randomly selects 25 students from each grade.
Stratified When to Use
Use when you want every important subgroup represented.
Stratified Pro
Every subgroup is guaranteed to be represented.
Stratified Con
You need information about the population to create the strata.
Cluster Example
A district randomly selects 4 schools and surveys every student in those schools.
Cluster When to Use
Use when the population is naturally divided into groups and individuals are spread out.
Cluster Pro
It can be cheaper and easier to collect data.
Cluster Con
Selected clusters may not represent the entire population as well as an SRS.
Systematic Example
Randomly choose a starting student and then select every 20th student on the list.
Systematic When to Use
Use when you have an ordered list without a problematic repeating pattern.
Systematic Pro
It is simple and spreads the sample across the population.
Systematic Con
A repeating pattern in the list can create bias.
Multistage Example
Randomly select schools then randomly select classes within those schools then randomly select students within those classes.
Multistage When to Use
Use when the population is very large or spread across a large area.
Multistage Pro
It makes large-scale sampling more practical.
Multistage Con
It is more complicated and can increase sampling variability.
Convenience Example
A student surveys the 30 people sitting closest to them in the cafeteria.
Convenience Bias
The people easiest to reach may be different from the rest of the population.
Convenience Pro
It is quick and easy.
Convenience Con
It can produce a biased sample.
Voluntary Response Example
A school posts an online poll and asks students to choose whether to participate.
Voluntary Response Bias
Students with strong opinions may be more likely to participate.
Voluntary Response Pro
It is easy and inexpensive to collect responses.
Voluntary Response Con
The people who respond may not represent the population.
Undercoverage Example
A school surveys students using a list that does not include transfer students.
Undercoverage Bias
Some members of the population have no chance or a smaller chance of being selected.
How to Recognize Undercoverage
Ask whether an entire group of the population was left out of the sampling frame.
Nonresponse Example
A researcher randomly selects 500 people but 200 do not return the survey.
Nonresponse Bias
People who were selected do not respond and may differ from those who do respond.
How to Recognize Nonresponse
The person was selected but did not provide a response.
Response Bias Example
A survey asks "Don't you agree that our school has terrible lunches?" and students are influenced by the wording.
Response Bias
People give inaccurate answers because of question wording the interviewer or the situation.
How to Recognize Response Bias
The person responds but their answer may not be truthful or accurate.
Sampling Bias Example
A researcher surveys only students in the library to estimate the opinions of all students.
Sampling Bias
The method consistently produces a sample that does not represent the population.
Sampling Frame Bias Example
A survey of all city residents uses a phone list that excludes people without phones.
Sampling Frame Problem
The list used to select the sample does not properly represent the population.
Undercoverage vs Nonresponse Example
If students without school email cannot be selected it is undercoverage; if selected students ignore the survey it is nonresponse.
Voluntary Response vs Convenience Example
If students choose whether to answer an online poll it is voluntary response; if a researcher asks the nearest students it is convenience.
Response vs Nonresponse Example
If someone answers a question dishonestly it is response bias; if they never answer the survey it is nonresponse.