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Ethos
Building the speaker's credibility, trust, or authority.
Pathos
Eliciting an emotional response from the audience.
Logos
Using logic, data, facts, or clear reasoning.
Anecdote
A short personal or historical story used to illustrate a broader argument.
Analogy
Extended comparison used to explain a complex or unfamiliar idea through a familiar one.
Allusion
A brief, indirect reference to a historical, literary, religious, or pop culture topic.
Juxtaposition
Placing two contrasting images, ideas, or examples close together to highlight their differences.
Personification
Giving human traits to non-human entities, objects, or animals.
Metaphor & Simile
Direct or indirect comparisons between two unlike things to reframe a concept.
Anaphora
Repeating a word or phrase at the beginning of successive clauses or sentences (e.g., 'We need… We need…').
Epistrophe
Repeating a word or phrase at the end of successive clauses.
Parallelism
Matching the grammatical structure of multiple phrases or sentences for balance and rhythm.
Asyndeton
Omitting conjunctions in a series to speed up the pace or create urgency (e.g., 'He came, he saw, he conquered').
Polysyndeton
Adding multiple conjunctions in a row to slow the pace or emphasize accumulation (e.g., 'and… and… and…').
Antithesis
Placing contrasting ideas side by side to highlight their contrast.
Chiasmus / Antimetabole
Inverting words or grammatical structures in successive parts (e.g., 'Eat to live, not live to eat').