COMM 340 Audience Types

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Last updated 2:25 PM on 9/24/26
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5 Terms

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Traditional audience type

believe celebrity narrative occurs naturally; oblivious to the PR machine behind celebrities

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Second-order traditional audience type

might be aware of the PR but still believe in the real person

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Post modern audience type

highly aware of the production of the celebrity; interest lies in the behind the scenes aspect of celebrity

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Game players audience type

medium to high understanding of celebrity/PR; gossipers

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Detective audience type

celebrity as compensation for lack of community