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Why isn’t policy and money enough to shape farmer’s decisions?
Resistance is fundamentally cultural: pride, identity, and social respect determine their management choices. They may not adopt a management practice if it makes them look like a bad farmer, even if it’s profitable
Embodied cultural capital (internalized craftsmanship)
The physical skills, knowledge, and instinct accumulated over time. Cannot be acquired instantly
Objectified cultural capital (the material canvas)
Material goods, physical features, or landscapes that hold high status within a particular group
Ex: In traditional farming, a tidy landscape is proof of a farmer’s competence. However, “untidy” elements are ecologically valuable
Social capital (networks and trust)
Resources accessed through group membership, neighbor networks, and institutional ties
Ex: Shared farming equipment, insider advice
Symbolic capital (prestige and legitimacy) + tying it together
The credit, respect, and status that others in your community grant you
Tying it together: When a farmer generates their embodied skill to generate a tidy landscape, their peers reward them with symbolic capital, which translates to social capital or even economic capital.
How to create a cultural shift that changes the paradigm
Agri-environmental collectives can buffer farmers against scrutiny from conventional farmers, providing alternative social capital like awards from peers in the collective