VISUAL INFORMATION (copy)

can be writer in script using the Roman alphabet or a different script that is appropriate to the language of the reader.

Visual Information

the artistic and creative representation of ideas, concepts,

or emotions through a wide range of media. It goes beyond words, relying on images,

colors, lines, textures, and layouts to communicate messages in ways that capture

attention and stir curiosity.

FORMALLY PRODUCED VISUAL MEDIA

materials that are carefully planned,

designed, and created by professionals or

trained individuals.

INFORMALLY PRODUCED VISUAL MEDIA

visuals that are created casually or

spontaneously, often by individuals

without professional training or without

strict quality standards.

PURPOSE OF VISUAL INFORMATION

to make messages clear, engaging, and memorable.

To Gain Attention

Visuals immediately draw the eye and spark curiosity. Bright colors, striking

images, and creative layouts invite people to stop, look, and focus on the message.

To Create Meaning

Visual elements organize information and show relationships between ideas.

Diagrams, maps, and infographics reveal patterns, explain steps, or simplify complex

data so audiences can grasp the main point quickly.

To Facilitate Retention

People tend to remember images longer than text. Well-chosen visuals—such as

charts, icons, or animations—help learners recall facts, processes, and concepts

because they link information with something the brain can easily picture.

VISUAL DESIGN ELEMENTS

the basic building blocks used to create effective and

meaningful visuals.

Line.

describes a shape or outline. It can create texture and

can be thick or thin. may be actual, implied,

vertical, horizontal, diagonal, or contour.

Shape

usually, a geometric area that stands out from the

space next to or around it, or because of differences in

value, color, or texture. may also be organic.

Value

the degree of light and dark in a design. It is the

contrast between black and white and all the tones in

between.

Texture

the way a surface feels or is perceived to feel. the illusion of the surfaces

peaks and valleys, resulting in a feeling of smoothness or

roughness in objects.

Color

determined by its hue. intensity and value

Form

a figure having volume and thickness. An illusion of a

3-dimensional object can be implied through the use of

light and shading.

VISUAL DESIGN PRINCIPLES

the guidelines for arranging the elements of a

design (line, shape, color, texture, etc.) so that a message becomes clear, attractive, and

effective.

Consistency

margins, typeface, typestyle, and colors is

necessary, especially in slide presentations or documents

that are more than one page.

Center of interest

an area that first attracts attention in a composition.

This area is more important when compared to the other

objects or elements in a composition.

Balance

a feeling of visual equality in shape, form, value,

color, etc. can be symmetrical and evenly

balanced, or asymmetrical and unevenly balanced.

Harmony

brings together a composition with similar units.

Contrast

offers some change in value creating a visual discord

in a composition.

Directional Movement

a visual flow through the composition.

Rhythm

a movement in which some elements recur regularly.

Perspective

this is created through the arrangement of objects

in two-dimensional space to look like what they

appear in real life.