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Social psychology
The scientific study of the way in which people's thoughts, feelings, and behaviors are influenced by the real or imagined presence of other people
Lewin's Theory of social psych
B=f(P,E). Behavior (B) is a function (F) of the person (P) and the environment (E)
macro
social structure
micro
individual persons. Everyone is different and people may respond differently in situations. Humans are subjective perceivers
meso
social situations. Assuming we could put ANY person in a situation and everyone would be expected to act similarly
observational study
Use systematic coding to quantify or describe a phenomenon. Such as: observing human behavior in natural or laboratory settings. Another example, coding archival data (media coverage, public records)
experimental methods
Use to test for “cause and effect” relations between variables. Such as by: Randomly assigning people to different experimental conditions or measuring the same outcome across conditions
operationalization
The process of translating abstract concepts or variables into concrete, observable, and measurable operations for empirical research. average response to these 10 questions
correlation and causation
they do not equal eachother
psychological realism
when psychological processes triggered in an experiment are similar to psychological processes that occur in everyday life
conformity
behaving according to the real or imagined influence of others
reasons for conformity
need to belong, desire to be correct (informative social influence), and desire for social approval (normative social influence)
factors that affect conformity
size of group, importance of people in group, degree of consensus in group, and private response
social norms
implicit or explicit rules that a group has for the acceptable behaviors, values, and beliefs of its members
social roles
shared expectations for how people with specified positions in a group (or society) are supposed to behave
descriptive norm
our perceptions of what other people do
injunctive norm
our perceptions of what other people would approve or disapprove
obedience
a change in one’s behavior due to the direct influence of an authority figure
compliance
the act of changing your behavior in response to a direct request from someone else, without necessarily changing your private beliefs.
foot in the door
granting smaller requests can lead to agreeing to larger requests
door in the face
You ask someone to do something big (going for a hotdog and a walk) that you know they will refuse. When they say no to that, you make a much smaller request (taking a shower).
norms of reciprocity
he idea that we give back what we have been given. In order words, people are obligated to repay people who have done something for us or given something to us. The norm of reciprocity is universal - all cultures follow this norm, or rule, or some extent.
social cognition
how people select, interpret, remember, and use information to make judgments and decisions as they navigate the social world.
cognitive misers
Fiske and Taylor (1991)- automatic thought processes effortless, and less conscious
Naive Scientist
Kelley (1967)- controlled thought processes, effortful, deliberate, conscious
automatic thoughts
thoughts that are instantaneous, habitual, and nonconscious. Automatic thoughts affect a person’s mood and actions.
controlled thoughts
conscious, intentional, and effortful method of information processing used when dealing with novel or complex situations or learning new skills
priming
the processes by which recent exposure or experience increases the accessibility of a concept
cognitive accessibility
the ease with which an idea, concept, or attitude can be retrieved from memory and brought into conscious awareness, influencing judgments, perceptions, and behavior
Heuristics
Mental shortcuts people use to make judgements and decisions quickly and efficiently
availability heuristic
how easily does (example) come to mind?
representativeness heuristic
how typical does (example) appear to be of such cases?
framing
people respond differently depending on how options or concepts are presented.
prisoners dilemma
Both remain silent (and loyal) then both receive shorter sentences. If one stays silent and one confesses, the confessor goes free and the loyal one has a longer sentence. If they both confess, they both serve longer time then they would if they both stayed silent. Liberman used a version of it to test for tendency to cooperate or defect
selective attention
consciously or unconsciously, we tend to focus on information deemed to be relevant and important, while disregarding other pieces of information deemed to be less relevant or important
contrast effects
Seeing situations or objects as better or worse due to contrasting examples in social environments
anchoring effects
When people's estimates are influenced by numbers to which they are exposed
confirmation bias
The tendency to seek out information that confirms our previously held beliefs
self-fulfilling prophecy
a belief or expectation that comes true because holding it changes how a person behaves, toward themselves or others. Much like confirmation bias, the belief quietly steers behavior until reality bends to match it
fundamental attribution bias
Our tendency to over-estimate individual factors, and to under-estimate situation factors, when making attributions for other people's behavior
internal attributions
behavior is due to features of the person, such as their personality or individual characteristics
external attribution
behavior is due to features of the situation, such as the setting, context, or social environment
actor-observer bias
The tendency for actors to attribute their own behavior to situational factors, while observers tend to attribute actor’s behavior to personal factors
self-serving bias
The tendency to make attributions that are flattering to ourselves and our own self-image (positive is internal, negative is external)
bias blind spot
The tendency to see other people as being more susceptible to attributional biases than we are
false consensus effect
The tendency to overestimate the percent of other people who agree with us, and see the world as we do
LaPiere (1934)
Attitudes vs actions. Traveled across the us with a Chinese couple, to see if they would be served or denied. Visited more than 200 establishments (Only denied service once). 6 months later they sent out a survey asking the places they visited if they would serve Chinese community (92% said no on the survey).
Asch (1950s)
study of conformity. study where they were told to say the lengths of the lines and what matched. Everyone was actors, except for one person. On average, participants conformed ⅓ of the critical trails. Around 75% conform at least once. 25% never conformed on crit trials
Sherif (1937)
autokinetic effect- if you stare at a bright light in an otherwise dark environment, the light will appear to move
Schultz et al.
how social norms affect household energy conservation. They found that people who used more energy than their neighbors tended to reduce their usage, but people who used less sometimes increased theirs—the boomerang effect. Adding an injunctive norm (a positive signal showing that conservation is socially approved) helped prevent this effect and encouraged people to keep conserving energy.
zimbardo et al.
Stanford prison experiment. , assigned college students to act as either prisoners or guards in a mock prison. The guards became increasingly harsh and the prisoners showed significant emotional distress, leading the study to be stopped early. It was used to argue that social roles and situations can strongly influence behavior, although the study is now heavily criticized for its ethical problems and methodological flaws.
Milgram (1960s)
tested how far people would go in obeying an authority figure, even when instructed to harm someone. Participants were told to give increasingly strong electric shocks to another person, and many continued despite hearing the person’s apparent cries of pain. The study showed the powerful influence of authority and obedience, but it also raised major ethical concerns.
Dolinski et al. (2017)
Recreation of milgram’s experiment. They found that many participants were still willing to follow an authority figure’s instructions even when they believed they were hurting another person. The study showed that obedience to authority remains powerful, while also raising ethical concerns about conducting this type of research.
Freedman and Fraser (1966)
foot in the door. where people are more likely to agree to a larger request after first agreeing to a smaller one. In the context of safe driving, getting people to first agree to a small pro-safety action can make them more likely to later support or engage in larger safe-driving behaviors.
Cialdini et al.
door in the face. people are more likely to agree to a smaller request after first refusing a much larger one. In their study, people were more willing to after first being asked to commit to a much larger, demanding task.
Higgins et al.
two unrelated studies. Study 1- memorize a list of words- priming. Half got positive words (adventurous, self-confident), half got negative (reckless, conceited). Study 2- reading comprehension. Read a paragraph about a guy named donald
They were then asked questions about what they remember and think about donald
Paragraph was intentionally vague so it could be interpreted either way
People primed with positive words formed more positive impressions of Donald than people primed by memorizing negative words
Liberman et al. (2004)
” prisoners dilemma”. Both remain silent (and loyal) then both receive shorter sentences. If one stays silent and one confesses, the confessor goes free and the loyal one has a longer sentence. If they both confess, they both serve longer time then they would if they both stayed silent. Liberman used a version of it to test for tendency to cooperate or defect
Lotus and Palmer (1974)
Watch short clips of collisions between cars and depending on verb used, they estimated different speeds (smashed, collided, bumped, hit, contacted). if smashed=higher speed.
Kenrick and Gutierres (1980)
“Charlies angels” study
Two male undergrad RAs approached male students watching TV in dorms
They ask them to rate the attractiveness of a woman in a picture
Hour before charlies angels (baseline)
Rated higher (moderately attractive)
During broadcast of charlies angels
Rated less attractive (below average)
Kramer et al. (1990)
Participants watched a slide show of images, depicting a person walking from one set of doors to another, for about 20 seconds
Person was either holding a weapon or a news magazine while walking
Participants were then asked to recall features of this person (such as height, weight, age, body, build, hair style, facial hair, etc)
After recalling these features, participants were asked to report what the person was carrying
Weapon condition: ALL participants remembered the knife
Magazine condition: around two thirds (66%) recalled accurately
People who say a person carrying a weapon were less able to recall the actors features correctly
Tollestrup et al. (1994)
Conducted archival study of cases: male criminal perpetrators were caught and confessed to crimes
Coded accuracy of bystanders and victims recollections of perpetrators characteristics
On average, bystanders were much more accurate in recollections of characteristics
Witnesses to crimes may be focused on the weapon being held, such that they may have limited capacity to attend to other info about the perpetrator and the crime
Dunning and Stern (1994)
“wallet” study looked at how people respond when they find someone else’s lost wallet. Participants were more likely to return the wallet when they believed other people would expect them to act honestly, showing how social norms and expectations can influence behavior.
Ross et al. (1997)
demonstrated the fundamental attribution error using a quiz-show experiment. People tended to think the quizmaster was more knowledgeable than the contestants, even though the quizmaster was given the advantage of creating the questions, showing that people often overestimate personal factors and underestimate situational factors when explaining behavior.
Stroms (1973)
studied the actor-observer bias, where people explain their own behavior using situational factors but explain others’ behavior using personal factors. When participants took the other person’s perspective, their attributions shifted, showing that simply changing perspective can affect how we explain behavior.
Lassiter et al.
Recruited judges and police officers to view a videotaped mock interrogation and confession
Judges and police officers randomly assigned to view the mock confession from 1 to 3 perspectives
Suspect focus
Detective focus
Equal focus on suspect and detective
They asked to rate how much they believed the confession was voluntary (1) or coerced (9)
Camera focused on detective has more coercion
Pronin et al. (2002)
Gave participants a definition of the self-serving bias
Asked participants to indicate the extent to which they
Personally show this tendency
Believe the average american shows this tendency
Scale ranging from 1-9
They believed that the average american showed it more than them