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Strategy
the ideas, decisions, and actions that enable a firm to succeed (all about being different)
Strategic Management
the analyses, decisions, and actions an organization undertakes in order to create and sustain competitive advantages
Competitive Advantage
a firm's resources and capabilities that enable it to overcome the competitive forces in its industry
Strategic Management (analysis)
vision, mission, and objectives. Internal and external environments of the organization
Strategic Management (decisions)
ex. what industries should we compete in? How should we compete in those industries? Involves organizations domestic and internal operations
Strategic Management (actions)
implementation of strategies, allocate necessary resources, design the organization to bring the intended strategies to reality
Fundamental Q's of Strategic Management
1. How should we compete in order to create competitive advantages in the marketplace? 2. How can we create competitive advantages in the marketplace that are unique, valuable, and difficult for rivals to copy or substitute?
Operational Effectiveness
performing similar activities better than rivals
Key Attributes of Strategic Management (1/4)
Direct the organization toward overall goals and objectives. "organizational vs. individual rationality"
Key Attributes of Strategic Management (2/4)
Includes multiple stakeholders in decision making
Stakeholders
the individuals or groups that have an interest, stake, or claim in the actions and overall performance of a company
Key Attributes of Strategic Management (3/4)
Needs to incorporate short term and long term perspectives. Managers must maintain both a vision for future of organization and focus on present operating needs
Key Attributes of Strategic Management (4/4)
Recognizes trade offs between efficiency and effectiveness
Effectiveness
tailoring actions to the needs of an organization rather than wasting effort, or "doing the right thing"
Efficiency
performing actions at a low cost relative to a benchmark, or "doing things right"
Strategic Management Tradeoffs
managers need to be ambidextrous
Ambidexterity
the challenge managers face of both aligning resources to take advantage of existing product markets as well as proactively exploring new opportunities
Strategic Management Process
strategy analysis, strategy formulation, and strategy implementation
Intended Strategy
strategy in which organizational decisions are determined only by analysis (rarely survive in its original form)
Realized strategy
strategy in which organizational decisions are determined by both analysis and unforeseen environmental developments, unanticipated resource constraints, and/or changes in managerial preferences
Strategy analysis
study of firms' external and internal environments, and their fit with organizational vision and goals
Organizational goals and objectives
a firm's vision, mission, and strategic objectives form hierarchy of goals that range from broad statements of intent and bases for competitive advantage to specific, measurable strategic objectives
External Environment of the firm
managers must scan environment and analyze competitors. Two frameworks 1. general environment consists of several elements such as demographic and economic segments 2. industry environment consists of competitors and other orgs that may threaten success of firms products and services
Internal environment of the firm
strengths and relationships among activities that constitute a firm's value chain can be means of uncovering potential sources of competitive advantage
Firm's intellectual assets
The knowledge work and a firm's other intellectual assets are important drivers of competitive advantage and wealth creative. Assess how well organizations create networks and relationships as well as how technology can enhance collaboration among employees and provide a means of accumulating and storing knowledge
strategy formulation
decisions made by firms regarding investments, commitments, and other aspects of operations that create and sustain competitive advantage
Business level strategy
an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets
corporate level strategy
A plan that indicates in which industries and national markets an organization intends to compete.
International Strategy
determine entry strategy and how they will go about attaining competitive adv in international markets
Entrepreneurial strategy/competitive dynamics
how businesses can create new value, recognize viable opportunities, and formulate effective strategies
Strategy Implementation
actions made by firms that carry out the formulated strategy, including strategic controls, organizational design, and leadership
Informational control
requires that orgs continually monitor and scan environment and respond to threats and opportunities (Strategic control and corporate governance)
Behavioral Control
a method of organizational control in which a firm influences the actions of employees through culture, rewards, and boundaries (Strategic control and corporate governance)
Creating effective organizational designs
Organizational structures must be consistent with strategy
Organizational boundaries must be flexible & permeable
Strategic alliances must capitalize on capabilities of other organizations
Creating a Learning Organization
effective leaders: 1. set a direction 2. design organization 3. develop an org that is committed to excellence and ethical behavior
Fostering Corporate Entrepreneurship
- Firms must continually improve & grow
- Firms must find new ways to renew themselves
- Entrepreneurship & innovation provide for new opportunities
>Enhance a firm's innovative capacity
>Allow autonomous entrepreneurial behavior
Corporate Governance
The role of a corporation's executive staff and board of directors in ensuring that the firm's activities meet the goals of the firm's stakeholders
Stakeholder management
a firm's strategy for recognizing and responding to the interests of all its salient stakeholders
Zero sum
-stakeholders compete for attention & resources
- gain of one is a loss to the other
Symbiosis
stakeholders are dependent upon each other for success and wellbeing and receive mutual benefit
Social responsibility
the obligation of a business to contribute to society
Triple Bottom Line
assessment of a firm's financial, social, and environmental performance
Local line leaders
have significant profit-and-loss responsibility
Executive leaders
champion and guide ideas, create a learning infrastructure, and establish a domain for taking action
Internal networkers
hold little positional power, but have conviction & clarity of ideas
Hierarchy of goals
organizational goals ranging from, at the top, those that are less specific yet able to evoke powerful and compelling mental images, to, at the bottom, those that are more specific and measurable
Vision
evokes powerful and compelling mental images of shared future
Mission
encompasses organizations current purpose, basis of competition and competitive advantage
Strategic Objectives
a set of organizational goals that are used to operationalize the mission statement and that are specific and cover a well-defined time frame
Perceptual Acuity
the ability to sense what is coming before the fog clears
Environmental Scanning
surveillance of a firm's external environment to predict environmental changes and detect changes already under way
Environmental Monitoring
a firm's analysis of the external environment that tracks the evolution of environmental trends, sequences of events, or streams of activities
Competitive Intelligence
a firm's activities of collecting and interpreting data on competitors, defining and understanding the industry, and identifying competitors' strengths and weaknesses
Environmental forecasting
the development of plausible projections about the direction, scope, speed, and intensity of environmental change
Competitive intelligence
Helps firms define and understand their industry and identify rivals' strengths and weaknesses, avoid surprises
Scenario analysis
involves detailed assessments of the ways trends may affect an issue & development of alternative futures based on these assessments
Scenario planning
Strategy-planning activity in which managers envision different what-if scenarios to anticipate plausible futures.
SWOT analysis
strengths, weaknesses, opportunities, threats
Porter's Five Forces
Model developed by strategy expert Michael Porter that identifies five competitive forces that influence planning strategies.
Porter's Five Forces 1
threat of new entrants
Porter's Five Forces 2
buyer bargaining power
Porter's Five Forces 3
Supplier bargaining power
Porter's Five Forces 4
threats of substitutes for products and services
Porter's Five Forces 5
rivalry among existing competitors
The Value Chain
the series of internal departments that carry out value-creating activities to design, produce, market, deliver, and support a firm's products
Resource based view
a model that sees certain types of resources as key to superior firm performance
Strategic resources
firms' capabilities that are valuable, rare, costly to imitate, and costly to substitute
Overall cost leadership
a firm's generic strategy based on appeal to the industrywide market using a competitive advantage based on low cost
Differentiation
product is unique
Focus
narrow product lines
Industry life cycle
the stages of introduction, growth, maturity, and decline that typically occur over the life of an industry
Corporate level strategy
A plan that indicates in which industries and national markets an organization intends to compete.
Diversification
creates value for shareholders either through related or unrelated business