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Importance of accounting in society
measurement
Efficient location
Evaluate alternatives and perhaps reduce uncertainty
Reports reality
Objective
Language
Measurement
It is used as a measurement that allows us to see how much resources we used and If we met profit target and how well company is performing etc
Efficient allocation
It allows us to allocate resources effectively if there’s a limited amount
Evaluate alternatives and perhaps reduce uncertainty
If you are shareholders want to look at accounts of 2 companies and evaluate to decide which one to invest
Reports reality
Gives us infornformetion on how well the company is performing whether they giving back to the economy and the reality of the company
Objective
Objective information (based on facts) as has to be recorded with double entry etc and also verified by auditors
Language
for example allows someone like government to understand how the company is doing and can be used as a language to different users so different users can also use it and can be used to compare since all companies use the same process
What is meant by accounting is a socially constructed
the idea that accounting is not purely objective it is shaped by society and the needs of different people who use financial information

Accounting is socially constructed
Connects different users
Social force
Communicate/connect individuals
Subjective
Connected different users
It connects different people and uses as a language

Social force
Accounting is decided by social norms and changes to meet changing demands and complexity of the business and accounting evolve as a result of more or changing user needs(so accounting driven by social force)
Communicate/connect individual
Financial statements acts as a common language that allows people with different interests to understand and organisation financial position
Subjective
Accounting involved judgement and choices for example business may need to estimate depreciation provisions etc
What is reality construction
Perception of economic reality which shows the economic health(financial position)of a company and how well the company is doing so your constructing the true story of the company
What can reality construction be based on
Subjective judgements, norms and standards, social and institutional influence
Subjective judgement
Could use there own judgement when recording man’s measuring some items in account and deciding which method of measuring to use such as reducing balance or straight line depreciation method
Norms and standards
The normalised way of measuring accounts or recording transactions the standards and the regulations for recording and transactions
Social and institutional influence
What do the social norm expect accounting to be or what the institutional body expect the report to be

How is reality construction done
language and image
Shaped by human practices and interpretations
Language and image
It is done through language and images so when your constructing a economic reality of a company your creating a language of a communication to other stakeholders
Shaped by human practices and interpretations
It is shaped by human practices such as what other accountant be doing and what accountant rules and regulation for this country is to report companies performance and what do we expect users to interpret it
What ox expected when you are doing a reality construction
It is expected that you have a coherent Knowledge of what’s going on and how to showcase what is going on in the company because of the true and fair concept which means that everything is true and the accounts prepared are fair
Accounting as a craft
Subjective
Users discrete accountant on there needs
Subjective
Accounting as a craft is subjective and depends on the user who’s presenting/creating the information so based on the individual knowledge and based on the rules and regulations set
They also use prediction(ratio analysis) to predict future of company

Users dictate accountant on there needs (the needs of users determine what information accountants should provide
Users can influence data in a more manipulative way in order to meet the need of users