Concepts of good design

Dieter Rams’ Ten Principles for Good Design

Created to balance creativity with function to improve how people interact with a design

Innovative

The design finds new and creative ways to solve problems and can even predict what users might need in the future

Makes product useful

The design should function completely and as intended without any barriers

Aesthetic

Designs should be consistent and cohesive in their use of visual language

Makes a product understandable

Designs and interactive experiences should operate as they are perceived, intuitively

Unobtrusive

Designs use visual language in a way that complements and harmonises with its surroundings, making it functional and comfortable to use

Honest

Design should deliver outcomes, experiences and messages for users as intended and promised

Long lasting

Uses timeless aesthetics rather than fashionable styles. Is made from durable materials that can withstand regular use. Uses sustainable materials and production methods to reduce environmental impact.

Thorough down to the last detail

Designs are planned, developed and refined. Nothing is added by accident, and no detail is overlooked

Is environmentally friendly

The designs considers the environmental impact of the product throughout its life cycle by using sustainable materials, reducing waste and encouraging long term use, reuse or recycling.

As little design as possible

Designs should be kept simple, purposeful and free from unnecessary elements. Every visual element should have a reason for being there and anything that doesn’t contribute to the designs function should be removed