LEC 1 9 rounds

- Sporting Events

- Sporting Goods

- Sports Training

- Sports Information

Sports Marketing Products and Services

- Websites/Social Media

- Video Interviews

- Community outreach

- Selling merchandise

Ways to Market a Professional Sports Team

1. Sports Athlete Sponsorship
2. Sports Organization Sponsorships
3. Sports Event Sponsorships

Types of Sports Sponsorship

- Specified target audience

- Brand Loyalty

- Career Opportunities

Benefits/Objectives of Sports Marketing

- Teams

- Leagues

- Venues

- Athletes

- Agents

- Intermediaries

Sports Industry Participants

- Rights Holders

- Broadcasters

- Facilities/Venues

- Promoters

- Buyers/Sponsors

- Agents/Athletes

- Event Management/Operations

Sports Event Industry Participants

- EVENT

- FAN

- SPONSOR

Sports Marketing Relationship

- Sales, Advertising, and Promotion

- Retail Operations

- Hospitality Industry

Career Opportunities in Sports Marketing