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Research Question
An idea you want to test- answer via experiment
Aim
A general, testable statement that describes the purpose of your investigation. “To investigate…”
Hypothesis
The prediction about what you will find- needs to be a precise testable statement
What are the 2 types of hypotheses?
Null & alternative hypothesis
Alternative hypothesis
states there will be a change
Null hypothesis
States there will be no change
What are the 2 types of alternative hypotheses?
Directional and non-directional
Directional hypothesis
Where you specify the direction of difference
Non-directional hypothesis
Where you state there will be a difference- not predicting what the difference will be
Independent variable (IV)
The variable the researcher manipulates- changes
Dependant variable (DV)
The variable the researcher measures
Operationalisation
Clearly defining variables in a way that they can be measured
Define extraneous variables
Extra unwanted variables that could have an affect on the DV & is not the IV
Define confounding variables
Extra unwanted variables that definitely have affected the DV & is not the IV - reduces validity
What are 2 types of extraneous variables?
Participant variables & situational variables
Give some participant variables examples.
Age
Participant motivation
Intelligence
Concentration levels
Gender
Demand characteristics
Give some situational variables examples.
Noise
Weather
Temperature
Times of day
Instructions- researcher bias
Define researcher bias.
Term used to describe subtle cues or signals from an experimental that affect the research results
Define demand characteristics.
Features of an experiment that allow participants to work out the aim &/or the hypothesis- participants may change behaviour- interferes with the study
What are ways to control EVs to prevent them turning into CVs?
randomisation
standardisation- standardise instructions & standardised procedures
What is standardised procedures and instructions?
procedures- keeping everything & method the same, except the IV so more certainty that the IV affects the DV
instructions- pre-made set of instructions that are read out to all participants
reduces chance of demand characteristics because no subtle cues or hints are given
Define experimental design.
The different ways in which the testing of participants can be organised in relation to the experimental conditions.
Define independant groups design.
Ppts are allocated to different groups where each group represents one experimental condition.
Define repeated measures.
All participants take part in all conditions of the experiment.
Define matched pairs.
Pairs of ppts are matched on a variable that may affect the DV. One member of the pair is assigned to Condition A and one member to Condition B.
Define random allocation.
An attempt to control for ppt variables in an independent groups design which ensures that each ppt has the same chance of being in one condition than any other.
Define counterbalancing.
An attempt to control for the effects of order in a repeated measures design: half the ppts experience the conditions in one order and the other half in the opposite order.
What is a weakness of independent groups design?
Weakness- participant variables may affect study
Strength for independent groups design.
-No order effects
What is a strength of repeated measures?
Strength- fewer ppts needed- ecological, ppt variables are controlled
Weakness- order effects
Weakness of repeated measures.
Order effects
What is a strength and weakness of matched pairs design?
Strength- ppt variables are controlled
Weakness-time consuming and expensive, less economical than other designs
What are the 4 types of experimental designs?
lab experiments
field experiments
natural experiments
quasi- experiments
Define lab experiment.
Takes place in a controlled environment where the researcher manipulates the IV and records the effect on DV, whilst maintaining strict control of EVs
Describe a field experiment.
Takes place in a natural setting within which the researcher manipulates the IV and records the effect on the DV.
Describe a natural experiment.
An experiment where the change in the IV is not brought about by the researcher but would have happened even if the researcher was not there. The researcher records the effect on the DV.
Describe a quasi experiment.
A study that is almost an experiment but lacks key ingredients – the IV has not been determined by anyone (the researcher or any other person) – the variables simply exist, such as being old or young.
What is a strength and weakness of lab experiments?
-strength- high control of EVs
-strength- replication is possible because environment is controlled
-weakness- may lack generalisability because lab experiments may be artificial
-weakness- participants may show demand characteristics
What is a strength and weakness of Field experiments?
-strength- higher realism than lab
-weakness- less control on EVs
What is a strength and weakness of natural experiments?
What are the 5 types of sampling?
volunteer sampling
random sampling
stratified sampling
systematic sampling
oppurtunity sampling
What is volunteer sampling?
Participants become part of study because they volunteer in response to an advert
What is a weakness of volunteer sample?
One weakness is that it only attracts a certain type of sample, people with a certain characteristic, making the results the results not generalisable to the wider population
What is random sampling?
Every member of target population has equal chance of being chosen- computer randomiser
What is a strength and weakness of random sampling?
Strength- each member of target population has same chance of being selected- best chance of obtaining unbiased sample
Weakness- sample is not always representative of population
What is stratified sampling?
Involves classifying population into categories and then choosing sample consisting of pots of each category in same proportion as they are in population
What is a strength and weakness of stratified sampling?
Strength- most representative sampling method
Weakness- very time consuming and identifying members of all subgroups can be difficult
What is systematic sampling?
Involves taking every nth person from a list to create a sample
What is a strength and weakness of systematic sampling?
Strength- allows sample to be evenly spread over entire target population
Weakness- very time consuming or impractical for very large target population
What is oppurtunity sampling?
Takes people who are available and willing to take part- reaercher approaches them
What is a strength and weakness of opportunity sample?
Strength- quick and convenient- most economical, most often used
Weakness- unrepresentative of target population as only relies on people wanting to take part
What are ethical issues?
When a conflict exists between the rights and dignity of the participants and the aims of the research. Researchers must follow the BPS code of conduct.
What is informed consent?
Participants should be made aware of the aims, procedures and their right to withdraw before they agree to take part.
How do you make sure you have informed consent?
What is deception.
Participants should not be deliberately misled. Some deception is acceptable but participants must be fully debriefed at the end.
How do you deal with deception?
Debrief your participants at the end of the experiment
What is debrief.
What is protection from harm?
Participants should not be exposed to any more risk than they would be in everyday life. If harm has been caused, participants should be offered counselling as part of the debrief.
How do you ensure protection from harm?
What is privacy and confidentiality?
Participants' anonymity and privacy must be respected and names should not be recorded
Describe withdrawal.
What is a pilot study?
‘Small-scale’ practice run of actual investigation where researchers can check if all aspects of research work and allows researcher to make changes or modifications if necessary
What is the purpose of pilot studies?
participants are able to suggest appropriate changes for real study
participants can admit if they showed demand characteristics
What are the 6 types of observations?
Naturalistic
Laboratory
Covert
Overt
Participant
Non-participant
What is a naturalistic observation?
The researcher becomes a member of the group whose behaviour he/she is watching
Evaluate naturalistic observations.
strength- high external validity
strength- findings can be generalised to real life
weakness- lack of control makes replication difficult
weakness- uncontrolled extraneous variables
What is a controlled observation?
Watching and recording behaviour within a structured environment, i.e. one where some variables are managed
What is a covert observation?
Participants’ behaviour is watched and recorded without their knowledge and consent
What are overt observations?
Participants’ behaviour is watched and recorded with their knowledge and consent
Evaluate covert observations.
strength- limited participant reactivity so observed behaviour will be natural
strength- high validity
weakness- ethics
Evaluate overt observations.
strength- ethically acceptable
weakness- knowledge that they are being watched may affect participant behaviour
What is a participant observation?
The researcher becomes a member of the group whose behaviour he/she is watching
Evaluate participant observations.
strength- researcher can experience the situation as the participants do, giving them increased insight
weakness- researcher may lose objectivity- ‘going native’
What is a non-participant observation?
The researcher remains outside of the group whose behaviour he/she is watching
Evaluate non-participant observations.
strength- researcher can maintain an objective psychological distance
weakness- may lose valuable insight as they are too far removed
What are the 2 types of self report techniques?
Questionnaires and interviews
What is a questionnaire?
set of pre-written questions (sometimes referred to as ‘items’) used to assess a person’s thoughts and/or experiences
What are weaknesses of questionnaires?
Responses given might not always be truthful- may be keen to present themselves in a positive light (social desirability bias) and this may influence their answers.
Response bias: this is where participants tend to reply in a similar way e.g. always ticking yes
What are strengths of questionnaires?
Cost effective – questionnaires can gather large amounts of data quickly
Can be completed without the researcher being present → reduces effort on the part of the researcher
Straightforward to analyse, especially if there are fixed choice questions
Quantitative data lends itself to statistical analysis
What is Aquiescence bias?
When a person agrees with items on a questionnaire regardless of the content of the question
What are the 2 types of questions that can be asked in a questionnaire?
Open and closed questions
What are open questions?
Does not have a fixed range of answers and respondents are free to respond in any way they wish.
Open questions produce qualitative data rich in detail.
What are closed questions?
Offers a fixed number of responses and generates quantitative data.
Easy to analyse
What are interviews?
A ‘live encounter’ (either over the phone or face-to-face) where an interviewer asks an interviewee a set of questions to assess an interviewee’s thoughts and/or experiences.
What are the 3 types of interviews?
Structured, Unstructured and Semi- structured
What is a structured interview?
Made up of a pre- determined set of questions that are asked in a fixed order
Evaluate structured interviews.
+ Straightforward to replicate due to their standardised format, format also reduces differences between interviewers.
- Not possible for participants to elaborate which may cause frustration/lead to less insightful results
What is a semi-structured interview?
Falls somewhere in between the two. There is a list of questions that has been worked out in advance but the interviewer is also free to ask follow up questions if they feel it is appropriate.
What is an unstructured interview?
Flows like a conversation. No set questions but there will be a general aim and a certain topic will be discussed. The interviewee is encouraged to expand and elaborate their answers, prompted by the interviewer
Evaluate unstructured interviews.
strength- flexibility – interviewer can follow up points as they arise so will be more likely to get rich insights
weakness- Analysis is difficult, which makes it hard to draw firm conclusions
weakness- Risk that interviewees might lie due to social desirability
Define ‘correlation’.
Correlation illustrates strength & direction of an association between 2 or more co-variables (things being measured)
plotted on a scatter graph
Define co-variables.
One co-variable forms the x-axis and the other forms the y-axis
-each point/ dot on the graph is x and y of each co-variable
-co-variables shops the relationship between variables, not establishing a cause and effect
Define positive correlation.
As one variable increases, so does the other
Define negative correlation.
As one variable increases, the other decreases
Define zero correlation.
There is no relationship between the co-variables
What are 2 strength do using correlations?
quick and economical- correlations only assess the relationship between 2 co-variables, no need for a controlled environment or to manipulated variables
Useful as a primary tool- provide quantifiable measure of how 2 variables are related, if 2 variables are strongly correlated, might suggest ideas for later research
What are 2 weaknesses of using correlations?
third variable problem- another untested variable (intervening variable) may be causing the relationship between the 2 co-variables
Cannot demonstrate cause and effect- due to lac of experimental manipulation, studies can tell us how variables are related but not why- we don’t know which us causing the other to change, establishing direction of effect is an issue
What are the numbers for each type of correlation (zero correlation to perfect correlation)?
Zero correlation = 0
Weak correlation. = 0.1-0.3
Moderate correlation = 0.4-0.5
Strong correlation = 0.6-0.9
Perfect correlation = 1
What are the 4 types of data?
Primary & Secondary
Quantitative & Qualitative
What is primary data?
Data collected first-hand by the researcher, specifically for the use of the experiment