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Selective attention
Focusing on one thing while ignoring others. Example: Listening to your teacher while classmates talk.
Behaviorism
The study of observable behaviors and how we learn them. Example: Studying how rewards change a dog's behavior.
Acquisition
The first stage of learning an association. Example: A dog learns that a bell means food is coming.
Unconditioned stimulus (US)
Something that naturally causes a reaction without learning. Example: Food naturally makes a dog salivate.
Unconditioned response (UR)
A natural, automatic reaction to a stimulus. Example: A dog salivates when it sees food.
Conditioned stimulus (CS)
Something originally neutral that causes a learned reaction. Example: A bell makes a dog salivate after being paired with food.
Conditioned response (CR)
A learned reaction to a conditioned stimulus. Example: A dog salivates when it hears a bell.
Extinction (classical)
A learned response weakens when the CS repeatedly appears without the US. Example: A bell stops causing salivation when no food follows.
Spontaneous recovery
An extinct learned response suddenly returns after a break. Example: A dog salivates at a bell again after a week.
Discrimination (classical)
Learning to respond differently to similar stimuli. Example: A dog reacts to one specific bell but not another.
Generalization (classical)
Responding to stimuli similar to the original CS. Example: A dog scared of one big dog becomes scared of all big dogs.
Higher-order conditioning
A learned stimulus is used to teach a new association. Example: A dog learns a light predicts a bell that already predicts food.
Emotional responses
Learned feelings triggered by certain things. Example: Feeling nervous when hearing a dentist's drill.
Counterconditioning
Replacing an unwanted learned response with a different one. Example: Pairing a feared dog with treats and calm experiences to reduce fear.
Taste aversion
Avoiding a food because it was associated with getting sick. Example: Never wanting sushi again after getting sick from it.
One-trial conditioning
Learning an association after just one experience. Example: Becoming afraid of a dog after one frightening encounter.
Biological preparedness
Being naturally more ready to learn certain associations. Example: Learning to fear snakes more easily than flowers.
Habituation
Responding less to something after repeated exposure. Example: Eventually not noticing a ticking clock.
Law of effect
Behaviors followed by good outcomes become more likely; bad outcomes make them less likely. Example: Studying more after getting an A.
Positive reinforcement
ADDING something pleasant to INCREASE behavior. Example: Getting candy for finishing homework.
Negative reinforcement
REMOVING something unpleasant to INCREASE behavior. Example: Buckling your seat belt to stop the beeping.
Positive punishment
ADDING something unpleasant to DECREASE behavior. Example: Getting extra chores for breaking a rule.
Negative punishment
REMOVING something pleasant to DECREASE behavior. Example: Losing phone privileges for breaking a rule.
Discrimination (operant)
Learning when a behavior will be rewarded and when it won't. Example: Asking one parent for candy because they usually say yes.
Generalization (operant)
Doing a learned behavior in similar situations. Example: Saying please to different adults because it has been rewarded before.
Primary reinforcers
Rewards that satisfy natural biological needs. Example: Food, water, and warmth.
Secondary reinforcers
Rewards that become valuable through learning. Example: Money, grades, and trophies.
Shaping
Rewarding small steps toward a desired behavior. Example: Rewarding a dog for sitting closer and closer to the correct position.
Instinctive drift
When natural instincts interfere with learned behavior. Example: A trained animal starts doing its natural food-seeking behavior instead of the trick.
Superstitious behavior
Repeating an action because you mistakenly think it caused a reward. Example: Wearing lucky socks after winning a game.
Learned helplessness
Giving up after repeatedly experiencing things you cannot control. Example: A student stops trying after many failures, even when success is possible.
Continuous reinforcement
Rewarding a behavior EVERY time it happens. Example: Giving a dog a treat every time it sits.
Partial reinforcement
Rewarding a behavior only SOME of the time. Example: Sometimes getting a prize when playing an arcade game.
Reinforcement schedule graphs
Graphs showing responses over time; steeper lines mean faster responding. Example: A steep cumulative-record line means many responses in a short time.
Fixed ratio (FR)
Reward after a SET NUMBER of responses. Example: Getting a free coffee after buying 10 coffees.
Fixed interval (FI)
Reward for the first response after a SET AMOUNT OF TIME. Example: Checking for a reward more often as the weekly reward time approaches.
Variable ratio (VR)
Reward after an UNPREDICTABLE NUMBER of responses. Example: A mystery prize appears after a random number of game wins.
Variable interval (VI)
Reward for the first response after an UNPREDICTABLE AMOUNT OF TIME. Example: Checking your phone for messages that arrive randomly.
Social learning theory
Learning behaviors by watching and imitating others. Example: A child learns to clean by watching a parent.
Vicarious conditioning
Learning an emotional response by watching someone else's reaction. Example: Becoming afraid of dogs after watching a sibling panic around one.
Insight learning
Suddenly figuring out a solution without trial and error. Example: Suddenly realizing how to solve a difficult puzzle.
Latent learning
Learning something without showing it until needed. Example: Knowing the way to school even though you have never driven there.
Cognitive maps
Mental pictures of places and their layouts. Example: Knowing where the cafeteria is without using a map.