Event Design and Guest Experience Vocabulary

Vocabulary flashcards defining core terms from the lecture, including the Six A's of guest experience, design tools, typography, and food and beverage concepts.

Six A's

The six key components that cover every single thing needed to plan and execute a complete guest experience.

Anticipation

One of the six A's of guest experience, closely associated with marketing and setting guest expectations before an event, such as dress codes.

Arrival

One of the six A's of guest experience covering the guest entry process, including sign-in, parking, accommodations, transportation, and signage.

Atmosphere

One of the six A's of guest experience that defines how a space looks and feels, shaped by aesthetics, decor, furniture, lighting, music, technology, colors, and layout.

Mood Board

A visual design tool used to establish the aesthetic direction, colors, layout, and overall decor of an event space.

Activity

One of the six A's of guest experience representing the doing part of an event, consisting of scheduled actions designed to create specific feelings in guests.

Hygge

A concept celebrated in Nordic culture that focuses on creating a feeling of comfort, coziness, relaxation, and pausing.

Program

A schedule handed out at event check-in that informs guests of the timeline and key information about what will happen throughout the day.

Serif Font

A style of typography featuring small decorative edges on letter strokes, such as Times New Roman, which can be less accessible and harder to read from far away.

Sans Serif Font

A style of typography without extra decorative edges at the end of letter strokes, such as Arial, which is preferred for readability in modern event design.

Appetite

The fifth A of guest experience, also referred to as Food and Beverage (F&B), which satisfies biological needs and enhances the guest experience.

Cash Bar

An event beverage service setup where guests are required to pay out-of-pocket for their own drinks.

Open Bar

An event beverage service setup where drinks are provided to guests without individual charge as part of the overall event experience.

House Wine

The preferred or go-to wine offered by a restaurant or venue, which is typically less expensive than specific branded wines.