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Cultural norms
Expected behavior based on shared beliefs in a culture
dimensions
how values of a society affect behavior
Hofstede’s cultural dimensions
Power distance index
Individualism vs collectivism
Uncertainty avoidance index
Motivation towards achievement and success
Long-term vs short-term orientation
Indulgence vs restraint
Ecological fallacy
people from diff cultures = must be different!
people from same culture = must be the same and follow that culture!