Digital Marketing - Unit 1 Overview

Vocabulary flashcards covering the core concepts, marketing types, emerging technological trends, and essential website components from Digital Marketing Unit 1.

Digital Marketing

An umbrella term for all online marketing efforts a company employs to connect with its audience where they already spend time on the internet.

Conversion Rate

The percentage of incoming web traffic that successfully gets converted into customers or leads.

Search Engine Optimization (SEO)

The process of optimizing a website to rank higher in search engine results pages (SERP) to increase organic (free) traffic.

Content Marketing

The creation and promotion of need-based, valuable, and relevant content assets across channels to generate brand awareness, traffic, and leads.

Social Media Marketing

The practice of promoting a brand on social media platforms to generate brand awareness, traffic growth, customer engagement, and lead generation.

Affiliate Marketing

A performance-based advertising model where the host receives a commission for promoting another business's products or services on their platform.

Native Advertising

Content-led advertisements designed to blend seamlessly into a platform alongside regular, non-paid content (such as sponsored feeds on Facebook or YouTube).

Email Marketing

A digital marketing channel used to promote content, discounts, and events by directing recipients toward a landing page or website.

Inbound Marketing

A strategic full-funnel approach that uses earned and owned media (SEO, content, social media) to attract, engage, convert, and delight customers over the long term.

Natural Language Processing (NLP)

A subfield of artificial intelligence and computer science focused on enabling computers to understand, interpret, manipulate, and generate human language in spoken and written forms.

Sentiment Analysis

An NLP tool or process—also called opinion mining or emotion AI—that determines the emotional tone behind a block of text to personalize customer interactions.

Long-Tail Keywords

Specific, multi-word search queries reflecting natural spoken language, accounting for $91\text{--}92\%$ of all Google searches and critical for voice search optimization.

Social Commerce

The convergence of social media platforms with e-commerce, allowing direct purchasing experiences within social networks.

Omnichannel Experience

A cohesive, seamless customer journey that unifies online and physical touchpoints using integrated data systems and online-to-offline features.

Internet of Things (IoT)

A network of interconnected smart devices, applications, and automated systems that share data to bridge digital capabilities with physical environments.

Employer Branding

The practice of showcasing a company's team, human resources, values, and workplace culture on a website to differentiate the firm and build credibility.

Landing Page

A dedicated, informative webpage that highlights core value propositions front and center to establish a positive first impression and capture leads.