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Experiment
A study where researchers impose treatments to measure their effects and investigate cause and effect.
Response Variable
The variable that measures the outcome of a study (Y-variable).
Explanatory Variable
A variable that may explain or predict changes in the response variable (X-variable).
Factors
The explanatory variables manipulated by the experimenter.
Direct Control
Keeping extraneous variables constant across treatment groups.
Random Assignment
Using chance to assign experimental units to treatments.
Levels
The specific values or categories of each factor.
Treatment
A specific experimental condition or combination of factor levels.
Experimental Units
The smallest units to which treatments are applied.
Subjects
Experimental units that are human beings.
Observational Study
A study that observes and measures without imposing treatments.
Retrospective Study
An observational study using past events or existing data.
Prospective Study
An observational study that follows individuals into the future.
Survey
A study that collects self-reported information from a sample.
Extraneous Variable
Another variable that could influence the response variable.
Confounding Variable
A variable associated with the explanatory variable that also affects the response.
Random Samples
Samples selected using a chance process.
Simple Random Sample (SRS)
A sample where every possible group of n individuals has an equal chance of selection.
Sampling with Replacement
After selection, an individual is returned and can be selected again.
Sampling without Replacement
After selection, an individual is removed and cannot be selected again.
Strata
Non-overlapping groups whose members share similar characteristics.
Block / Blocking Variable
A block contains similar experimental units; a blocking variable defines those groups.
Stratified Sampling
Divide into similar strata and take an SRS from each stratum.
Cluster
A nearby, mixed subgroup that ideally represents the population.
Clustered Random Sample
Randomly select whole clusters and survey everyone in the selected clusters.
Randomization Distribution
Distribution of a statistic from shuffling treatment labels under the null hypothesis.
Systematic Sampling
Choose a random start, then select every kth individual.
Control Group
A comparison group receiving a placebo, standard treatment, or no treatment.
Placebo Effect
A response caused by believing a treatment is being received.
Placebo
An inactive treatment designed to resemble the real treatment.
Convenience Sample
Selecting individuals who are easiest to reach.
Bias
Systematic error that consistently favors certain results.
Randomized Block Design
Divide units into similar blocks and randomly assign treatments within each block.
Voluntary Response Bias
Bias when people choose to participate, often overrepresenting strong opinions.
Matched Pairs
A block design using matched pairs or the same subject receiving both treatments.
Undercoverage
Some population groups are left out or underrepresented in sampling.
Nonresponse
Selected individuals cannot be contacted or refuse to respond.
Statistically Significant
A result so extreme that it would rarely occur by chance if the null hypothesis were true.
Double Blind
Neither subjects nor people interacting with or evaluating them know treatment assignments.
Single Blind
Either subjects or the people interacting with/evaluating them do not know assignments.
Response Bias
Inaccurate survey answers caused by wording, interviewer influence, or dishonesty.
Completely Randomized Design
Assign all experimental units to treatments entirely by chance.
Replication
Apply each treatment to many experimental units to estimate response variability.