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Sensation
Detecting physical energy with the sense organs, such as the eyes, ears, skin, nose, and tongue.
Perception
The brain's interpretation of that raw sensory information.
Illusion
A case in which the way a stimulus is perceived does not match its physical reality
Why do illusions matter?
They show perception involves processing rather than direct contact with the world. The way the system breaks down reveals the work it normally does.
Transduction
The conversion of an external stimulus into a neural signal.
Sensory Receptors
Specialized cells that convert one kind of external energy into a neural signal. Each type signals only on or off, and they are the mind's only contact with the outside world.
Sensory Adaptation
Sensory neurons adjust their sensitivity based on recent stimulus history, responding strongly to change and weakly to constant input. Examples include a strong smell that “fades”, adjusting to a dark room, and color afterimages.
Aftereffect
An opposing distortion that follows adaptation. Staring at motion in one direction makes a still image appear to drift the other way
Frequency of wavelength in sound
Pitch
Frequency of wavelength in light
Color (hue)
Amplitude of wavelength in sound
Loudness
Amplitude of wavelength in light
Brightness
Psychophysics
The study of how sensations, which are psychological events, correspond to physical events in the world
Absolute threshold
The lowest level of a stimulus the nervous system can detect 50% of the time. It compares something with nothing.
Why 50% for absolute threshhold?
Detection is not all or nothing, so the threshold is defined as the level detected half the time. Under ideal conditions people can detect a candle flame 30 miles away or a teaspoon of sugar in a gallon of water.
Just noticeable difference (JND)
The smallest change in intensity that can be detected, again 50% of the time. It compares something with something
Weber’s Law
The stronger the stimulus, the bigger the change needed to detect it. What matters is the proportion, not the raw amount
Consequence
Doubling the physical intensity of a light does not double perceived brightness. Each noticeable step requires a larger physical change than the step before it, so our senses compress very large physical ranges.
Signal
What you are trying to detect.
Noise
Competing stimuli that interfere with detecting it
Signal-to-noise ratio
Difficulty depends on the strength of the signal relative to the noise
Stimulus present, you respond “yes”
Hit (true positive)
Stimulus present, you respond “no”
Miss (false negative)
Stimulus absent, you respond “yes”
False alarm (false positive)
Stimulus absent, you respond “no”
Correct rejection (true negative)
Response criterion
How liberal or conservative a person is about saying yes. Hits and correct rejections cannot both be maximized, so shifting the criterion trades one error for the other. Saying yes more readily reduces misses but increases false alarms.
Application beyond perception
For a doctor screening for cancer, a liberal criterion catches nearly every real case but subjects many healthy people to stress and unnecessary procedures, while a conservative criterion avoids that cost but leaves some people untreated
Attention
The selective filter that determines which part of an overwhelming sensory input gets processed deeply, often called the spotlight of experience.
Dichotic listening
Different messages play in each ear and people report only the attended ear, shows that attention works somewhat like a filter
Cocktail party effect
Your own name breaks through from the unattended channel, shows that unattended information is still processed to some degree
Inattentional blindness
Unattended stimuli are missed as though they were not there, shows that attention is more limited than people assume
Change blindness
People fail to detect large changes in a visual scene, shows that scenes are not held in detail moment to moment
Bottom-up processing
Building a representation from parts and basic features, starting with the raw sensory data.
Top-down processing
Processing influenced by previous experience, knowledge, and expectation, starting with meaning and using it to interpret the stimulus
Why is top-down processing hard to switch off
Once an ambiguous image or a degraded recording has been identified, it cannot be experienced the way it was before
Perceptual set
A readiness to perceive in a particular way, formed when expectations influence perception. Students shown a series of faces first tend to see an ambiguous figure as a face, while students shown bodies tend to see a body
Pupil
Where light enters
Iris
Colored, controls size of pupil
Cornea
Covers eye, focuses light
Lens
Covers eye, changes shape to focus near or far, bends light
Accommodation
When the lens changes shape from near to far
Retina
Back of the eye, converts light into neural signals
Fovea
Central region of eye, has lots of cones and is responsible for acuity
Optic Nerve
Carries signals back to brain
Blind Spot
Where optic nerve exits the retina
Acuity
Sharpness of vision
Saccades
Small rapid eye movements that place the fovea on a new location
Myopia (Nearisghtedness)
When the eye is too long)
Hyperopia (Farsightnedness)
When the eye is too short
Rods
Work in low light, are not color sensitive, carry less fine detail, sit mostly outside fovea, more plentiful
Cones
Need more light, are color sensitive, carry fine detail, concentrated in fovea, less plentiful
What Pathway (Ventral Stream)
identifies objects, underside of temporal lobe
Where pathway (dorsal stream)
Location and movement, up to parietal lobe
Hue
Color of light
Trichromatic Theory
Color vision is based on 3 colors (blue, green, and red) because we have three cones tuned into short, medium, and long wavelengths. Does not explain afterimages
Opponent Process Theory
Color is coded in 3 opposing pairs (red & green, blue & yellow, black & white), adapting to one member produces afterimage
Color Blindness
Reduced color discrimination, usually from loss of one or more cone types
Binocular Cues
Requires two eyes
Binocular Disparity
Each eye receives a slightly different image, 3D films
Convergence
Eyes turn inward for near objects and the brain tracks how much
Relative size (monocular cue)
Distant objects produce smaller images
Texture gradient (monocular cue)
Texture is finer and less distinct with distance
Interposition (monocular cue)
Nearer objects block more distant ones
Linear perspective (monocular cue)
Parallel lines appear to converge with distance
Height in plane (monocular cue)
More distant objects appear higher in the visual field
Light and shadow (monocular cue)
Shading indicates 3D form
Motion parallax (monocular cue)
Nearer objects sweep past more quickly than distant ones
Perceptual Constancy
We perceive objects as constant even though the sensations arising from them change, depends on depth cues
Learning
relatively permanent change in behavior or thoughts as a result of experience, adaptive, aids survival
Non-associate learning
Responding to a single stimulus, includes habituation and sensitization
Associative learning
Connecting 2+ stimuli or events that occur together, includes conditioning
Complex cognitive learning
Learning without direct reinforcement or trial and error, includes observational and insight learning
Habituation
Responding less strongly over time to a repeated stimulus, usually a neutral one, like background noise in a restaurant
Sensitization
Responding more strongly over time to a repeated stimulus, usually one that is dangerous or irritating, such as a sibling poking you repeatedly
Classical Conditioning
A form of learning in which two stimuli are repeatedly paired. A neutral stimulus is paired with one that already elicits an automatic response, until the neutral stimulus triggers that response on its own
Acquisition
When the CS is paired with the US until the CS produces the CR, the learning phase
Extinction
The CS appears alone and the CR weakens, then disappears, not the same as forgetting
Spontaneous Recovery
After a delay, the extinguished CR. reappears when the CS is presented again, response is inhibited but not erased
Renewal effect
A response extinguished in one context returns in the original setting, shows suppression and not erasure
Generalization
Responding to stimuli that resemble the CS, learning is not tied to one exact stimulus
Discrimination
Responding to one stimulus but not to different ones, prevents overgeneralization
Blocking
A prior association with one CS prevents learning about a new stimulus, second stimulus adds no predictive value
Preparedness
A biological predisposition to learn some associations faster, fears of heights/snakes/spiders have survival value
Taste aversion conditioning
Associating nausea with a food, helps us avoid food that is spoiled or poisonous, example of preparedness
Fear conditioning
Negative associations can be learned extremely rapidly through a very fearful and traumatic event
Chronic drug use
Cues present when drug taken like room or smell become CS and body produces responses that prepare for drug and reduce its impact, raises tolerance and leads to higher doses, doing same dose in different environment can lead to overdose
Advertising
Pairs products with celebrities and pleasant settings
Operant conditioning
A change in voluntary behaviors as a result of its consequences
Thorndike’s Law of Effect
Behavior is a function of its consequences
Skinner box
Apparatus that controls the consequences of a behavior and records how often and how quickly it occurs
Discriminative stimulus
Any stimulus that signals the presence of reinforcement, which puts the behavior under stimulus control
Reinforcement
Increases the likelihood that a behavior is repeated
Punishment
Decreases the likelihood a behavior is repeated
Continuous reinforcement
Rewarded every time, faster acquisition and faster extinction
Partial reinforcement
Rewarded only some of the time, slower acquisition and slower extinction
Fixed ratio
Consistent number of responses, a bonus for every five items sold
Variable ratio
Average number of responses, a slot machine
Fixed interval
Consistent time, a weekly quiz
Variable interval
Average time, pop quizzes
Quantitative Law of Effect
The effect of reinforcing one behavior depends on how much reinforcement its alternatives earn, a given reinforcer is weaker in an environment full of other rewards