MIL (Dimensions of Text in Media and Information)

A simple and basic way of presenting information or ideas whether handwritten, printed, or online.

Text

Types of Text

Fixed-sized character with the same style.

Plain Text

Types of Text

Text appearance varies using various typefaces, colors, and font sizes.

Formatted Text

Types of Text

This highlights and links certain words in electronic documents that will redirect you to browse another webpage or another document.

Hypertext

Typefaces

Is a style that has curves which are used for formality and readability.

Serif

Typefaces

Clean and minimalist design usually used in web design.

Sans Serif

Typefaces

Heavy and strong like the ones seen in billboards.

Slab Serif

Typefaces

Brush stroke style and use for special printed materials like an invitation.

Script

Design Principles

This is applied when you want to make a point or highlight a certain text by changing the color, making it bold, setting it to italics, etc

Emphasis

Design Principles

This refers to how the text suits your intentions, audience, and context

Appropriateness

Design Principles

This refers to the distance between words or text elements.

Proximity

Design Principles

This describes the position of the text on a page in relation to the margin or other text elements. Common alignments are center, right, and bottom.

Alignment

Design Principles

This refers to the delibarate grouping, dividing, and sorting of similar elements on a page.

Organization

Design Principles

This refers to the uniformity and consistency of the design.

Repetition

Design Principles

This happens when two or more different elements are placed together to create a certain effect.

Contrast

Elements of a Poster

• Heading

• Picture

• Message

Elements of a Brochure

1. Name and logo

2. Brochure cover

3. Slogan

4. Main Text

5. Contact Information